Tucher AEcht Nuernberger Kellerbier Desain Packaging Bir Bavarian dek Bloom GmbH Nuernberg adolah pamenang nan sangaik tahormat dari A' Design Award Ameh 2020 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.
AmehKamasan· 2020
Tucher AEcht Nuernberger Kellerbier Desain Packaging Bir Bavarian
Klien: Bloom GmbH Nürnberg
Pamenang A' Design Award Ameh dalam Kategori Kamasan
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #102378Desain
Tantang Tucher AEcht Nuernberger Kellerbier Desain Packaging Bir Bavarian
Di zaman abad patangahan, brewery lokal mambiakan bir di ruang bawah tanah nan dipahat dari batu, umua labiah dari 600 taun di bawah kastil Nuremberg. Manghormati sajarah iko, packaging "AEcht Nuernberger Kellerbier" manampilkan tampilan autentik ka maso lampau. Label bir iko manunjuakkan gambar tangan kastil nan taduduak di ateh batu jo tong kayu di ruang bawah tanah, dibingkai jo huruf gaya vintage. Label segel jo cap dagang "St. Mauritius" surato tutup botol bawarna tembaga manyampaikan kamahiran jo kapacayoan.
Pangakuan
Tantang A' Design Award Ameh
Tucher AEcht Nuernberger Kellerbier Desain Packaging Bir Bavarian adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Tucher AEcht Nuernberger Kellerbier Desain Packaging Bir Bavarian dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Tucher AEcht Nuernberger Kellerbier Desain Packaging Bir Bavarian malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust. - Dimensi & Kemasan
- 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.
Outside body diameter: 65 mm
Height: 260 mm - Tag
- packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
- Tantangan Desain
- Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
- Inspirasi
- The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria. - Paten
- Tucher Bräu GmbH und Co. KG
- Anggota Tim
- Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger
Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer - Kredit Gambar
- Bloom GmbH Nürnberg
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