Fairy Fox Parawatan Kuliak dek Antonia Skaraki - A.S. Advertising

Fairy Fox Parawatan Kuliak dek Antonia Skaraki - A.S. Advertising adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2021 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

PerakKamasan· 2021

Fairy Fox Parawatan Kuliak

dek Antonia Skaraki - A.S. Advertising

Klien: Fairy Fox

Pamenang A' Design Award Perak dalam Kategori Kamasan

30,040

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #107898

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Fairy Fox Parawatan Kuliak

Salamaik datang ka parjalanan nan manantang manuju ka raso alam. Rasoan mistik nan manjalimuti produk parawatan kuliak iko. Desain nyo mangambarkan ikatan antaro Alam Ibu jo anak-anaknyo, sambia material barkulalitas tinggi mambaoan raso sentuhan jo kesan nan indak ilang. Pametaan kompetisi jo analisis tren mahasilkan panumuahan ruang peluang nan sasuai jo visi jo strategi klien, satinggo mahasilkan kemasan nan modren, minimal, jo hangek.

Pangakuan

Tantang A' Design Award Perak

Fairy Fox Parawatan Kuliak adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Fairy Fox Parawatan Kuliak dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Fairy Fox Parawatan Kuliak adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
Dimensi & Kemasan: PVC labels on all the packages.
15x12cm
14,5x8,8cm
Tag: baby, care, child, cream, fairy, fox, product, health, skincare
Teknologi Produksi: Environmentally friendly. Plastic containers with PVC labels.
Tantangan Desain: The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
Penelitian: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
Inspirasi: Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
Durasi Proyek: The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
Alua Operasi: The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
Anggota Tim: Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Copywriter: Sotiria Theodorou
Kredit Gambar: Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017