X-Hale Rancangan Kampanye dek Yiwen Tu adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2021 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

GangsaGrafik· 2021

X-Hale Rancangan Kampanye

dek Yiwen Tu

Klien: The International Society for Performing and Visual Arts

Pamenang A' Design Award Gangsa dalam Kategori Grafik

10,199

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #109267

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang X-Hale Rancangan Kampanye

X-Hale marupokan rancangan kampanye nan dibuek untuak pameran seni virtual. Kampanye ko mancakup logo, poster, spanduak, trailer, sarato aset grafis untuak siaran langsuang. Elemen visual utamonyo adolah struktur tipografi 2.5D. Warna iridesen digunoan untuak mancitokan kesan ringan, aliran, jo misteri. Banyak item, sarupo poster kotak jo kartu kutipan, dianimasikan jo garak bapaneh nan tanang. Materi ko disiapkan untuak website jo media sosial dalam babagai format. Kampanye ko mandukuang parcakapan online antaro seniman jo audiens salamo pandemi.

Pangakuan

Tantang A' Design Award Gangsa

X-Hale Rancangan Kampanye adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. X-Hale Rancangan Kampanye dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. X-Hale Rancangan Kampanye mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Oh, Not Gallery (a Beijing-based art institution specializing in the promotional art of public spaces) and ISPVA(The International Society for Performing and Visual Arts) present the first major virtual exhibition, X-Hale, with a series of live streaming conversations between artists and audience worldwide. This visual design project includes promotional materials like logo, posters, banner, trailer design, and graphic assets for live streaming.
Dimensi & Kemasan: posters 3:4 ratio
Instagram post: square
Instagram story: 9:16 ratio
Youtube banner: varies by device
Tag: X-hale, Graphic Designer, Visual Direction, Campaign, Motion Design, Live Streaming, International Artists, Art And Design During COVID 19
Teknologi Produksi: 2.5D typography, Iridescent, photoshop, c4d
Tantangan Desain: COVID 19 is both the project's biggest challenge as well as the trigger. As Internet remains as the most viable and contingent way of connections nowadays, this exhibition takes this opportunity to invite artists for meaningful and engaging conversations, dialogues, and Q&As to share their thoughts and perspectives around art and its enduring possibilities: its creative agency in making changes, its role as a conceptual catalyst, its capacity to trigger inspirations, ideas, stories, and its therapeutic function for emotional and mental states.
Penelitian: The exhibition aims to provide a platform where artists can share their thoughts on how the pandemic changes their careers and lives. To some extent, the process of communication is an artistic exploration and design research itself.
Inspirasi: The pandemic brought drastic changes in people's lives. As everyone is exploring their ways to cope with the unprecedented situation, new and creative ideas sprung up too. The primary subject is a 2.5D structure, and the designer used Iridescent color to present a sense of lightness, flow, and mystery.
Durasi Proyek: This is an ongoing project starting in July 2020 in New York and Beijing
Alua Operasi: Promoted on ISPVA.org and social media platform like Instagram. Live Stream in YouTube, and bilibili. Most of the promotional materials like square posters, quotes are designed in motion. The design aims to create a peaceful breathing movement and fluidity to attract audience's attention.
Anggota Tim: Visual Director: Yiwen Tu
Assistant Designer: Shirong Gu
Kredit Gambar: Image #1: Yiwen Tu
Image #2: Shirong Gu
Image #3: Yiwen Tu
Image #4: Yiwen Tu
Image #5: Yiwen Tu, Shirong Gu