Yanghe Personal Letters Baijiu Fungsi Utama: Kemasan Minuman Keras dek Zhaoxin Zhu and Dongyan Ruan

Yanghe Personal Letters Baijiu Fungsi Utama: Kemasan Minuman Keras dek Zhaoxin Zhu and Dongyan Ruan adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2021 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

GangsaKamasan· 2021

Yanghe Personal Letters Baijiu Fungsi Utama: Kemasan Minuman Keras

dek Zhaoxin Zhu and Dongyan Ruan

Klien: Jiangsu Yanghe Distillery Co., Ltd

Pamenang A' Design Award Gangsa dalam Kategori Kamasan

15,082

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #110714

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Yanghe Personal Letters Baijiu Fungsi Utama: Kemasan Minuman Keras

Teks Buku: Yanghe Personal Letters Baijiu adolah kemasan untuak minuman keras Cino nan diprodusi di Suqian, Provinsi Jiangsu, sabuah daerah nan tanamo jo produksi minuman kerehnyo. Desain iko manampilkan kaligrafi kaum sasterawan Cino dalam bantuak surek nan ditulih tangan, samantaro tu, sabuah peta lokal manunjuakkan sungai, danau, sarato lahan basah nan mangalilingi pabrik penyulingan tu. Botolnyo dibuek dari keramik jo glasir putiah doff (matte), dan tutuik botolnyo bisa dipakai sabagai cangkia minum. Kotak lua dibuek dari karton bagalombang nan ramah lingkungan, dibungkuih jo tutuik dari karateh, sarato kotak tu mudah dibuka.

Pangakuan

Tantang A' Design Award Gangsa

Yanghe Personal Letters Baijiu Fungsi Utama: Kemasan Minuman Keras adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Yanghe Personal Letters Baijiu Fungsi Utama: Kemasan Minuman Keras dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Yanghe Personal Letters Baijiu Fungsi Utama: Kemasan Minuman Keras mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: This Baijiu made in Suqian, Jiangsu province, which is famous for being the city of Chinese Liquors. The city is surrounded by mountains and rivers, and this excellent ecological environment brings a Baijiu with unique taste. The product expresses the calligraphy of these literati in the form of handwritten letters, while using the local map to present the great ecological environment of Yanghe Distillery. The outer packaging uses green corrugated paper.
Dimensi & Kemasan: 280mm x85 mm x200mm x 1.55kg Width x Depth x Height x Weight
Tag: Three rivers、two lakes and one wetland; literati and calligraphy; handwork; environmental; recycle
Teknologi Produksi: 1.Bottle: ceramic bottle, applying matte white glaze, and the bottle cap can be used as a Baijiu cup.
2.Box：Adopting environmental corrugated paper and wrapped with paper cover.
Tantangan Desain: "Personal letter" refer to an article written by hand, since the writer usually sends the letter to a friend, it always adopts a free writing style, which gets the true interest of calligraphy. It not only has a certain historical value, but also has a high artistic value in calligraphy.For representative personal letters, like calligrapher of Tang Dynasty, Yan Zhenqing's "In Memory of My Nephew",which is written for mourn his newphew, and this article is known as one of the "three major running hands in the world". As for Yanghe Personal Letters Baijiu, it expresses literati's calligraphy in a special form, which provides assurance to not only internal quality but also external packaging, creating a precedent for Baijiu design.
Penelitian: This product takes into account about Chinese people's healthy drinking volume. The box of this Baijiu is easy to open, also the bottle is ergonomic. Each bottle of Baijiu comes with a match glass, and you can drink as long as you want whether you are alone or not.
Inspirasi: The core idea of this Baijiu is closely related to the lasting prosperity of Jiangnan. Perfect natural environment creates an exquisite background and a land flowing milk and honey. The artistic techniques of Yanghe Personal Letters Baijiu fully incorporate the advanced knowledge of traditional calligraphy and painting. It also interprets the spirits of the literati into the strong and mellow life. The background of the times and the heritage of the culture fall on the scrolls and fine Baijiu.
Durasi Proyek: The project started in December 2017 in Suqian, Jiangsu and finished in December 2019, Suqian, Jiangsu.
Alua Operasi: Yanghe is famous because of its water, abundant water sources, excellent wetland environment, and high-quality underground water sources have jointly achieved the ultimate soft texture of Yanghe. It has also made Yanghe famous at home and abroad and become one of the representatives of Chinese liquor.The Yanghe Personal Letters Baijiu combines the blessed natural environment and the literati's praise in this unique Baijiu, also attracts consumers to spontaneously participate in the care of the environment, reminds them the respect for spirit, and the most important one is to enjoy the pleasant experience of the Baijiu in a more rational and healthy way.
Anggota Tim: Designer: Dongyan Ruan
Kredit Gambar: Image #1: Photographer Dongyan Ruan, Yanghe Personal Letters Baijiu, 2020.