Chinese Mooncake Kotak Kado Kemasan dek Litete Brand Design adolah pamenang nan sangaik tahormat dari A' Design Award Ameh 2021 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

AmehKamasan· 2021

Chinese Mooncake Kotak Kado Kemasan

dek Litete Brand Design

Klien: Litete Brand Design

Pamenang A' Design Award Ameh dalam Kategori Kamasan

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Tantang Chinese Mooncake Kotak Kado Kemasan

Chinese Mooncake adolah kotak kado nan dirancang untuak kue bulan nan diagiah salamo Festival Musim Gugua. Kotak lua mangikuti bantuak kotak makanan tradisional Cino. Ilustrasi bagaya sulaman manampakkan pamandangan dari ateh sabuah jamuan dari Dinasti Tang, tamasuak arsitektur kayu jo panari-panari. Satiok bagian dari ilustrasi tu dipisahkan jo teknik die-cutting kamudian disatuan baliak, sahinggo kemasan tu mandapek kadalaman jo lapisan-lapisan. Kotak dalamnyo manampilkan garakan tari dari Rainbow Skirt and Feather Coat, dipadukan jo warna-warna klasik Cino saroman ungu karajaan jo hijau batuang.

Pangakuan

Tantang A' Design Award Ameh

Chinese Mooncake Kotak Kado Kemasan adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Chinese Mooncake Kotak Kado Kemasan dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Chinese Mooncake Kotak Kado Kemasan malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. It also highlights this dynasty's magnificent wooden architecture and reproduces Yang Guifei's graceful dance movements. The inner box was designed based on dance movements from Rainbow Skirt and Feather Coat. This was combined with classical Chinese colors such as royal purple and bamboo green to reflect the Tang Dynasty's grandeur, the Chinese classics'elegance, and wishes for a happy life.
Dimensi & Kemasan: Outer box size:340mmx220mmx55mm
Inner box size:85mmx85mmx38mm
Tag: Moon cake packaging, Chinese traditional culture, Tang Dynasty, classical, Mid-Autumn Festival
Teknologi Produksi: The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. Each part of the illustration is separated by die-cutting, and the final packaging is more layered.
Tantangan Desain: The difficulty of this design is that there are few records about the neon clothes and feather dance, and it is more difficult to restore the architecture, costumes, makeup, musical instruments, and dance poses. Even so, we checked many documents, which greatly restored the scene at that time.
Penelitian: The Mid-Autumn Festival is a traditional festival celebrated in China. It gained widespread popularity in the Tang Dynasty and became a nationwide holiday. According to legend, the Tang Emperor Xuan Zong dreamt he had traveled to the Palace of the Moon, where he saw celestial women, clothed in feathers and rosy clouds dancing in the sky. After the Emperor awoke, his favourite concubine Yang Guifei, renowned as one of the four most beautiful women in Chinese history, choreographed and performed the famous dance, 'Rainbow Skirt and Feathered Coat,'according to the Emperor's recollection.
Inspirasi: In order to reproduce the magnificent scenery of the Tang Dynasty palace, this design was created after consultig many historical documents, viewing images of murals at Dunhuang, and visiting ancient buildings from the Tang Dynasty to use these aspects as the basis for creating a design to restore the Tang Dynasty's historical prosperity.
Durasi Proyek: The project started in Tianjin in July 2020, completed in Tianjin in August 2020, and exhibited in Tianjin in September 2020.
Alua Operasi: The outer box as a whole is a traditional Chinese food box style, using a three-dimensional paper sculpture to separate the characters and scenes through die cutting, and then collage them into a complete illustration, which increases the sense of hierarchy and space of the packaging. The inner box combines the opening with the packaging illustration. The entire tongue part adopts the style of traditional Chinese typography, forming a natural division. When the consumer opens the box, a complete illustration pops up in front of them.
Paten: Copyrights belong to Langcer Lee, 2020.
Anggota Tim: Creative Director：Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Illustrator:Zhang JiaNi
Photographer:Jiang Tao
Kredit Gambar: Image #No1 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No2 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No3 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No4 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No5 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.