Kum-Kum Pakemasan Aia dek Backbone Branding

Kum-Kum Pakemasan Aia dek Backbone Branding adolah pamenang nan sangaik tahormat dari A' Design Award Ameh 2021 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

AmehKamasan· 2021

Kum-Kum Pakemasan Aia

dek Backbone Branding

Klien: Backbone Branding

Pamenang A' Design Award Ameh dalam Kategori Kamasan

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Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #111780

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Kum-Kum Pakemasan Aia

Botol iko mampunyoi titiak-titiak nan simetris di ampek sisiny, duo mangadok ka ateh dan duo mangadok ka bawah, nan mambantuk wujud aia dalam substantiasi dinamisnyo. Untuak label jo logo, Backbone Branding alah manciptoan kombinasi antara label jo botol nan panuh, nan manunjuakkan transparansi dan plastisitas aia dalam dinamikanyo. Warna biru label balakang bapaduan sacaro harmonis jo botol, dan bareh refraksi cahayo malewati cairan, mambuekan botol tampak jelas, sarato logo putiah merek di label transparan manjadi kelihatan karano label balakang nan bawarna biru.

Pangakuan

Tantang A' Design Award Ameh

Kum-Kum Pakemasan Aia adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Kum-Kum Pakemasan Aia dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Kum-Kum Pakemasan Aia malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The uniqueness of the project lies in the fact that it is difficult to figure out where the structure of the bottle has started and where it has ended.
The structure, design, selected colors, transparency, label, and logo - all form a solid entity with the water inside.
When rotated the bottle transforms into a drop of water in movement.
Dimensi & Kemasan: Width 65mm x Depth 55mm x Height 320mm
Tag: water, transparency, minimalism, structure, packaging, design, dynamics
Teknologi Produksi: PET bottle
Transparent label
Tantangan Desain: Our goal was to showcase the characteristics of water and make them emerge through our design. It needed to be different and stand out from the other brands.
The technology for this new structural design manufacturing is new in Armenia. Initially, the bottle is not cylindrical, its design has a shape similar to a rectangular prism with a droplet-like shape inside it. Whenever we created the design, it faced some difficulties in printing houses and we were compelled to change it 2 times, after which the printing house ordered a new printing machine to be able to get the result according to the design.
Penelitian: Many experiments have been conducted to make this plastic bottle reflect the characteristics of water and make them emerge through our design. The structure of the bottle has been created per consequence of observation of the water in its dynamic state: its movement has become the structure of our bottle.
The label and logo, are designed in order to help show the transparency and plasticity of the water in its dynamics.
Inspirasi: The inspiration was drawn from the unique attributes of water, from its transparency to minimalism and its appearance as a droplet when it is in a dynamic state.
Therefore, the form of the falling water droplet was incorporated into the design of the bottle, giving the whole structure a dynamic shape.
Durasi Proyek: The project started in September 2019 in Yerevan, Armenia, and finished in February 2019.
Alua Operasi: It breaks the all-known stereotypes of the water bottle and gives tribute to the water by being the simulation of the form and transparency of the water.
Anggota Tim: Creative Director: Stepan Azaryan
Designer: Mariam Stepanyan
Content Writer: Grace Jerejian
Video Maker: Levon Manukyan
Video Editor: Levmotion
Kredit Gambar: All photo credits to Backbone Branding
Video Credits: Levon Manukyan, Kum-Kum, 2019
Video Editor: Levmotion