Beer Culture 2020 Laporan Panaliti Pasa dek Gabriela Maria Straka

Beer Culture 2020 Laporan Panaliti Pasa dek Gabriela Maria Straka adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2021 nan sangaik prestigius dalam Kategori Kompetisi Periklanan.

GangsaPeriklanan· 2021

Beer Culture 2020 Laporan Panaliti Pasa

dek Gabriela Maria Straka

Klien: Brau Union Österreich AG

Pamenang A' Design Award Gangsa dalam Kategori Periklanan

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Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #118582

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Beer Culture 2020 Laporan Panaliti Pasa

Beer Culture 2020 marupokan laporan cetak tantang budaya bir di Austria. Laporan ko manyajikan hasil survei representatif masyarakat Austria nan bausia 18 tahun ka ateh, nan dilaksanokan dek lembaga panaliti pasa independen malalui wawancara online jo telepon. Topik nan dibahas mancakuik pentiangnyo bir spesial, kabiasaan minum, produksi bir nan bakalanjutan, loyalitas merek, sarato produk non-alkohol. Grafik jo simbol nan sadarhano manyajikan angko-angko tu dalam bantuak nan mudah dipahami. Laporan ko manganduang 64 halaman isi jo ampek halaman kulik.

Pangakuan

Tantang A' Design Award Gangsa

Beer Culture 2020 Laporan Panaliti Pasa adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Beer Culture 2020 Laporan Panaliti Pasa dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Beer Culture 2020 Laporan Panaliti Pasa mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: To us at Brau Union Osterreich AG, beer culture is not only just what wins us our bread. It is our passion and devotion that we pay particular attention to. This is why we, as Austria's innovation leader in brewing, have published an Austrian beer culture report in 2020. It represents a survey of our country's beer culture, seeking to improve it constantly.
Dimensi & Kemasan: Format closed 280 x 215 mm
Format open 280 x 430 mm
Extent 4 cover pages and 64 content pages
Circulation 1700
Tag: beer culture report, beer culture, beer, market research, Austria
Teknologi Produksi: The design was created in collaboration with Red Bull Media House GmbH. Simple graphics and symbols have been chosen to make the numbers easy to understand. For example, a flower tendril was chosen to represent the topic of the environment and sustainability or shopping carts for the purchase frequency.
The report was printed on LuxoArt Samt paper. Cover 250g, content pages 150g. Print in 4-colored Euroscale. Finishing UV coating on cover approx. 30 percent area coverage
Tantangan Desain: The creative challenge was to present the large amount of figures and data provided by the market research institute in an easily understandable form and to represent them visually in graphics.
Target group of the Beer Culture Report 2020 are specialists in hotel and catering trades, food stores, specialised journalist and everyone who is interested in Austrian beer culture.
Penelitian: The market research institute carried out the survey. The target group was the entire Austrian population aged 18 and over. The method was a combination of an online and a telephone survey, in which about a third was carried out by telephone (in the older shifts from around 60 years of age) and the rest online. The total sample was 2,090 surveys. Using the graphics in the report, the result shows a good overview of the interest, knowledge and responsible consumption of beer by Austrians.
Inspirasi: For Austria's largest brewery company, it is particularly important to demonstrate and promote the diversity of Austrian beer culture. This topic was the focus of the study, which was carried out by an independent market research institute. The results are gratifying because they show how important beer and beer specialties are to Austrians but they also reflect interest, knowledge and responsible enjoyment of beer by Austrians. All in all the report is a great reflection for the beer culture.
Durasi Proyek: The planning phase began in January 2020. The interviews with the target group of the market research institute took place in March 2020. The Red Bull Media House team then created the graphs from the numbers and data and designed the report. The report was printed in October published on November 18, 2020.
Alua Operasi: In cooperation with the research institute Market, we tried to get to the bottom of the topic of beer culture using a representative study carried out throughout Austria. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products were answered in a representative manner. The facts and figures from the market research institute are graphically presented in the report in an easily understandable form.
Paten: Copyrights belong to Brau Union Österreich AG, 2020
Anggota Tim: Head of Corporate Affairs & CSR at Brau Union Österreich AG: Mag. Dr. Gabriela Maria Straka, EMBA
Project coordinator at Brau Union Österreich AG: Ruth Dunzendorfer, MA
Implementing company that drew the graphics and prepared the report: Red Bull Media House GmbH
Kredit Gambar: Brau Union Österreich AG