Beat Coffee Desain Identitas Merek dek Paul Meeuwsen

Beat Coffee Desain Identitas Merek dek Paul Meeuwsen adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2021 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

GangsaGrafik· 2021

Beat Coffee Desain Identitas Merek

dek Paul Meeuwsen

Klien: Beat Coffee

Pamenang A' Design Award Gangsa dalam Kategori Grafik

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Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #119537

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Beat Coffee Desain Identitas Merek

Beat Coffee adalah desain identitas merek jo kemasan untuak sabuah pausahoan kopi. Pambaharuan merek ko dimulai jo wawasan pasa, tinjauan pasaingan, sarato masukan dari palanggan, nan mambantuak strategi jo posisi merek. Posisi tu diungkapkan malalui kalimat Serious Fun Coffee, nan manantuan nado suaro sarato manyambuangkan kasanangan, musik, jo kopi. Suaro pamilik pausahoan dipakai untuak mahiduikkan tando merek. Ide nan samo diteruihkan ka dalam kantuang kopi nan dicetak, nan bagarak malalui teknologi augmented reality. Tujuannyo adolah maimbau sabuah merek nan jaleh, fokuih ka palanggan, sarato panuah jo kasanangan.

Pangakuan

Tantang A' Design Award Gangsa

Beat Coffee Desain Identitas Merek adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Beat Coffee Desain Identitas Merek dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Beat Coffee Desain Identitas Merek mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Dimensi & Kemasan: Coffee bag printed,
Tag: brand, print, animation, audio design, social media
Teknologi Produksi: Augmented Reality
Tantangan Desain: To create a customer focused fun brand clarity that was also in line with the principals that the company held.
Penelitian: A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
Inspirasi: The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Durasi Proyek: 3-6 months
Alua Operasi: We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
Anggota Tim: Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey