LendMe Identitas Merek dek Ruis Vargas adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2021 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

BasiGrafik· 2021

LendMe Identitas Merek

dek Ruis Vargas

Klien: Laika

Pamenang A' Design Award Basi dalam Kategori Grafik

13,005

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #119666

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang LendMe Identitas Merek

LendMe adolah identitas merek nan dibuek untuak sabuah paruisahaan nan bagarak di pasa ekuitas rumah (home equity). Logo iko manggunoan struktur ikonografi nan marujuak ka kode biner nan saimbang satu samo lain, nan mangisyaratkan baiak ide matematis maupun hubungan duo arah antaro paruisahaan jo klien-nyo. Palet warno nan dipakai bersifat komplementer, jo warno ungu sabagai dasar sarato oranye jo biru sabagai warno pandukuang untuak pasan jo audiens nan babeda. Panarapannyo mancakuik kartu namo, sampul surek, presentasi institusional, sarato panel lampu jalan.

Pangakuan

Tantang A' Design Award Basi

LendMe Identitas Merek adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. LendMe Identitas Merek dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. LendMe Identitas Merek dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: To operate in the home equity market, a group of investors sought to build a brand that would convey the concept of help and solidarity, in a balanced financial relationship with its client.
From this premise, the LendMe brand was built: the logo structure has an iconographic representation that refers to binary codes balanced between each other, suggesting both a mathematical concept and the relationship between LendMe and his client, where lending is a two-way street.
Dimensi & Kemasan: Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelopes, format 220 x 310 mm and format 150 x 210 mm, printed on 120 g matte couche paper, in 4 x 0 CMYK colors. Light panel: 1200 X wwl800 mm.
Tag: Brand, logotype, illustration, visual identity, Laika Design
Teknologi Produksi: The identity project consists of business cards, printed in 300 g weight, envelopes, institutional presentation and street light panel.
Tantangan Desain: Lend Me emerges with an ambition: to present the consumer an alternative to the traditional model of bank and customer relationship. Thus, the LendMe brand language represents the attitude of rupture with the current model. The graphic elements, the pictograms, the logo and the color palette are the synthesis of the brand's purpose: objective and welcoming, practical but well supported in principles.
Penelitian: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the LendMe brand.
Inspirasi: The aesthetics of LendMe seeks to create a graphic environment structured and sustained by itself and solid. Thus, the use of colours sought to establish a complementary palette, in which purple is the basis, trust, and orange and blue are the colours of the relationship, effusive and intense. Just as the logo has a binary structure, representing relations antagonistic essence, the use of colours allows working with duality, from the welcoming and intense to the sober and balanced.
Durasi Proyek: The project started in February 2020 and finished in May 2020 in Sao Paulo, Brazil.
Alua Operasi: The need to transitioning between as distant audiences as consumers and companies was the premise of the brand. Therefore, the language project should anticipate the flotation on the daily approach of the communication of the LendMe brand. The result was the establishment of the usage of the brand colours in an elementary didactic, fitting colour to the brand’s voice and identity. The elements of visual identity transit from abstract and technologic, on the communication with corporative clients, to emotional, in the usage of humanised pictures, which deal with a closer relation with the final client.
Paten: Laika Design
Anggota Tim: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Kredit Gambar: Laika Design