Let Parents Stay Jinis Huruf dek Yu Chen

Let Parents Stay Jinis Huruf dek Yu Chen adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2021 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

GangsaGrafik· 2021

Let Parents Stay Jinis Huruf

dek Yu Chen

Klien: Hubei University of Technology

Pamenang A' Design Award Gangsa dalam Kategori Grafik

11,873

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #119882

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Let Parents Stay Jinis Huruf

Let Parents Stay marupokan jinis huruf nan didasarkan ka Sulaman Han tradisional, dicipto untuak mambantu sabuah desa nan taimpik miskin. Desa Jinling marupokan tampek tingga labiah dari duo ribu urang anak nan ditinggakan dek urang tuo nan pai marantau untuak bakarajo, sarato banyak panduduaknyo mahia dalam Sulaman Han. Produk sulaman lokal kurang laku dijua dek karano polo-polonyo indak banyak barubah salamo saratuih tahun. Unsur-unsur sulaman klasik ko diabstraksikan sarato dibantuak baliak manjadi bantuak huruf moderen, nan salanjuiknyo disulam sacaro manual dek panyulam-panyulam lokal. Tujuannyo iolah untuak manciptokan pandapatan sarato mawariahkan karajinan ko dalam bahaso visual nan moderen.

Pangakuan

Tantang A' Design Award Gangsa

Let Parents Stay Jinis Huruf adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Let Parents Stay Jinis Huruf dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Let Parents Stay Jinis Huruf mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Jinling Village is a poverty-stricken village with More than 2,000 “left-behind” children. When the designer got there, he was surprised to find that all the local people had mastered certain Han Embroidery skills, but their product not sell well because of the old fashion style. So he worked with the Hubei Han Embroidery Association to help revive the local Han Embroidery culture.
Dimensi & Kemasan: Han Embroidery
Tag: Han Embroidery, Embroidery, Typeface, Pattern, Visual
Teknologi Produksi: Han Embroidery
Tantangan Desain: Here is a breakdown of several classic elements from traditional Chinese embroidery patterns. They are abstracted according to modern aesthetics, to reconstruct classic elements, bring out the culture hidden behind the patterns, to master the unchangeable pattern combinations of traditional Chinese embroidery, and produce a brand-new visual language. Creating a typeface composed of extracted Han Embroidery elements and ask the local poverty-stricken embroidery workers to embroider the letters of this font through the techniques of Han Embroidery.
Penelitian: Like most handicrafts, Han embroidery has several problems, for example, a long production cycle, a long time cost, low economic benefit, and poor quality. Also, the traditional Han Embroidery patterns have undergone little to no innovation over the past hundred years, so they can’t meet standards of the modern aesthetic, resulting in low consumer recognition.
Inspirasi: In addition to two years of commercial operations, the designer has created a modern typeface, on a trial basis, by extracting the elements of traditional embroidery, deconstructing their texture, and the traditional Jing-Chu Culture, he promoted the inheritance of the old embroidery on the verge of extinction in a modern aesthetic manner, Inheriting tradition and carry on this embroidery craft that is on the verge of extinction by a new typeface, so as to pass down the craft in a modern language.
Paten: Yu Chen
Anggota Tim: Yu Chen
Xin Wang
Yongshan Zhu
Die Hu
Robin Liu
Shan Li
Yi Gu
Meng Zhu
Sailan Ding
Kredit Gambar: Yu Chen