Nanxiang Incity Sistem Tando Visual dek Zesion Design

Nanxiang Incity Sistem Tando Visual dek Zesion Design adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2021 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

PerakGrafik· 2021

Nanxiang Incity Sistem Tando Visual

dek Zesion Design

Klien: Zesion Design

Pamenang A' Design Award Perak dalam Kategori Grafik

17,915

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #119978

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Nanxiang Incity Sistem Tando Visual

Nanxiang Incity adolah sistem tando visual nan dibuek untuak sabuah pusek balanjo di Shanghai. Rancangan ko maambiak inspirasi dari budayo lokal Nanxiang, sabuah daerah nan takana jo buruang bangau sarato candi, sarato manjadikan bantuak buruang bangau nan tabang bapasang-pasang manjadi gambar tando nan abstrak. Panunjuak lantai jo daftar padagang dilatakkan di pintu masuak jo kaluar eskalator sarato di titiak-titiak nan disilang aliran pangunjuang. Cetakan pambloka tinto putiah dipakai pado lambaran tarang, sahinggo teks jo garis luaran tatap jaleh. Bagian nan digantuang mamakai titiak putar bacamin nan manyatu jo interior pusek balanjo tu.

Pangakuan

Tantang A' Design Award Perak

Nanxiang Incity Sistem Tando Visual adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Nanxiang Incity Sistem Tando Visual dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Nanxiang Incity Sistem Tando Visual adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Designers drew inspiration from the cranes flying in pairs and then tried to combine the crane shape with the signage, transforming the daily form of cranes into the signage image via abstract art techniques. In doing so, every consumer coming to Nanxiang Yinxiang City can have a deep impression of cranes in different scenes.
Dimensi & Kemasan: Light box:1145(length)*2160(height)mm
Lifting parts：1500（length）*640(height)mm
Outdoor display：3000（length）*1700(height)mm
Tag: Visual Signage,Way finding,VI,Logo,Graphics
Teknologi Produksi: The conventional light box is transparent and fails to block the light effectively, so it will weaken the effect of text and external outline on the box surface. Designers adopted white ink blocking printing on the light sheet to overshadow the lighting of the textless part and make the text and external outline clearer. The hanging pieces used mirror pivot points to reflect, weakening the visual effect of the pivot points in the environment and blending with the mall environment.
Tantangan Desain: We applied stories of cranes into the design - the crane signs varied in the mall area and the parking with respective meanings of dancing and returning, giving consumers a home feeling. The initial light box was hard to operate because the shape of the internal light piece was different from the standard one. In a bid to better show the image, we have processed the bending frame to add internal space and facilitate maintenance after over half a year of proofing and comparison.
Penelitian: The project targets at residents in and around Shanghai with the aim to provide a place for them to unwind. Designers combines the cultural characteristics of Nanxiang, which is renown for its cranes and temples, and extracts the elements of cranes to create a micro-vacation resort via planning of scenes, so that every customer of the mall can make his or her fragmented time interesting and quality.
Inspirasi: Nanxiang Yinxiang City adopts a visual guidance system. The design of the artistic signs are the figurative image of cranes in pairs, providing a story line for customers to shop in the mall. Inspired by the cranes' main activities, designers integrated the crane culture into the shopping mall and managed to guide customers to experience the ubiquitous crane culture.
Durasi Proyek: The entire building process takes 3 years - its design started in Shanghai in 2018, and the construction project kicked off in 2019, and ended in Shanghai in 2020.
Alua Operasi: During the design process, we thoughtfully integrated the space function with local cultural creativity, so as to offer guidance to customers' activities and provide them with the full set of services they need. You will see the careful planning of designers in all floor guide signs and introductions of merchants at the entrance and exit of the escalator and the intersections of customer flow. People can grasp the information at a glance, and the image of cranes enjoys great popularity.
Anggota Tim: Jie Zhou