Quix Primary Function: Identitas Merek dek Anja Zambelli Colak

Quix Primary Function: Identitas Merek dek Anja Zambelli Colak adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2021 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

PerakGrafik· 2021

Quix Primary Function: Identitas Merek

dek Anja Zambelli Colak

Klien: Zambelli Brand Design

Pamenang A' Design Award Perak dalam Kategori Grafik

40,925

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #120357

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Quix Primary Function: Identitas Merek

Quix adolah identitas merek untuak mesin panjua otomatis nan malayani surang-surang, nan manyadiokan minuman angek jo dingin sarato makanan ringan. Identitas ko mamakai warno, tekstur, jo bantuak nan diambiak dari budayo Italia, sabagai panghormatan ka maso kajayoan desain Italia. Nuansa nan agak vintage mangana-anaikan taun-taun Dolce Vita sarato mambangkikkan budayo kopi Italia. Cangkia kopi jo poster dicetak jo warno CMYK mamakai teknologi offset, sadangkan mesin panjua otomatis dibari merek jo foil cetak. Desain ko mangubah maso rehat kopi nan capek manjadi pangalaman visual nan tanang.

Pangakuan

Tantang A' Design Award Perak

Quix Primary Function: Identitas Merek adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Quix Primary Function: Identitas Merek dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Quix Primary Function: Identitas Merek adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Quix’s design was created by choosing colors, textures, and forms from Italian culture that pay homage to the golden age of Italian design and the giants that defined it. The design nods to the Dolce Vita years with a slightly vintage appeal that transports the consumer to a more relaxed space. This design is unique because it was able to capture the essence of Italian aesthetics and implement them on a smaller scale - vending machines.
Dimensi & Kemasan: To go coffee cup small: 46x60 mm To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Tag: Branding, Coffee, vending machine, QSR, quick service, Italian, Italian design, Italian aesthetics
Teknologi Produksi: Coffee cups and posters were printed using CMYK colour and offset technology. Vending machines are branded using printed foils.
Tantangan Desain: Challenges faced included a market oversaturated with coffee products, quality not being a competitive advantage in vending machine products, limited physical thus limited space to communicate brand experience. Due to the low price point, brand packaging and collaterals needed to be designed keeping in mind a low budget and the design needed to appeal to a wide range of consumers – from university students (Gen Z) to blue-collar workers (Boomer) and office staff (Millennials).
Penelitian: Workshops were conducted to set up a brand strategy. The objective was to define brand essence and philosophy, expected brand experience, brand personality and character definition, brand target groups, and market positioning. The personality defined – Quix is an elegant, clever friend and assistant inspired by Italian aesthetics. Thorough research of the history of Italian graphic design was conducted before concept development. Design prototyping tested the identity at every brand touchpoint.
Inspirasi: Italians are unparalleled at coffee drinking and nurturing coffee culture. Quix was inspired by the juxtaposition of this languid Italian coffee culture and grabbing a quick cup of coffee. The design weaves Italian values into its visual identity with colors and textures that pay homage to the golden age of Italian design. Its vintage appeal evokes Italian charm with the aroma of premium coffee - because despite the fast pace, find time to take a break and enjoy life. Dolce vita.
Durasi Proyek: The project started in January 2020 and finished in August 2020 in Rijeka, Croatia.
Alua Operasi: Quix are quality self-service vending machines that provide hot and cold drinks and snack meals, with guaranteed product quality, in an attractive form. As the consumer approaches to purchase a cup of coffee, Quix immediately creates a unique visual experience in the space where the vending machine is installed. Unlike typical vending machines, the design is an integral part of the experience and immediately transports the consumer to a different time and place evoking Italian coffee culture.