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Ballantines 17 Fungsi Utamo: Pambungkuih Hadiah dek Li-Shang Printing Co., Ltd

Ballantines 17 Fungsi Utamo: Pambungkuih Hadiah dek Li-Shang Printing Co., Ltd adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2021 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.


PerakKamasan· 2021

Ballantines 17 Fungsi Utamo: Pambungkuih Hadiah

dek Li-Shang Printing Co., Ltd

Klien: Li-Shang Printing Co., Ltd

Pamenang A' Design Award Perak dalam Kategori Kamasan

23,819

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #120433

Warno

Desain

Tantang Ballantines 17 Fungsi Utamo: Pambungkuih Hadiah

Ballantines 17 adolah desain pambungkuih hadiah nan dibuek untuak whisky campuran. Kotak nan kaku ko dibuek jo cetak offset UV di ateh kertas foil perak, jo warna spot ameh sarato biru dan logo timbua. Sabuah mekanisme ban berjalan di bawah kotak ma-angkek dudukan buku katiko tutuiknyo dibukak, mampasajikan botol di ateh panggung ameh. Cetakan ameh sapanjang jalannyo mancatek taun-taun panghargaan nan lah lalu. Contoh rampah-rampah jo aroma nan disumbek gabuih dilatakkan di bagian muko tutuiknyo. Susunannyo mangarahkan panglihatan, kudian panciuman, kudian pancicipan.

Pangakuan

Tantang A' Design Award Perak

Ballantines 17 Fungsi Utamo: Pambungkuih Hadiah adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Ballantines 17 Fungsi Utamo: Pambungkuih Hadiah dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Ballantines 17 Fungsi Utamo: Pambungkuih Hadiah adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik
As users unfold and interact with the packaging, the visuals, the smells and then the tastes create a sensuous experience to emphasize the value of the whisky.
Dimensi & Kemasan
Width (250 mm) x depth (155 mm) x height (370 mm), Bottle capacity 700ml
Tag
whisky, packaging, liquor packaging, creative packaging
Teknologi Produksi
Rigid box with UV Offset printing on silver foil paper, gold and blue spot color with embossing technique on logos. The highlight of the packaging is the conveyor belt mechanism that is installed under the box which allows the bible stand to rise up as users lay down the box cover.
Tantangan Desain
The moment from unfolding the packaging to drinking the liquor, we carefully design how the users would interact with the components and how the experience of colors, movements, smells and tastes will present the value of the brand to its full potential.
Penelitian
With Bible as our inspiration, we wanted to portray a sacred moment with the honorable mentioned whisky, as if it is presented at the end of a holy altar. The key is to convey the concept of time and create interactions with the senses through special structural mechanism and thoughtful placement of objects.
We had planned to design the flow of the interaction as this: First, users witness the rising bible. Then they proceed to read the honorable past of the whisky. Finally, they take in the aromas of the spices at the front before they enjoy the whisky. The whole experience is presented in the sequence of visual, smell then taste.
Inspirasi
Ballantine’s 17 Year Old blended whisky has been named 2020 Scotch Blend of the Year in Jim Murray’s Whisky Bible. This limited edition packaging celebrates the famous whisky for its 7th win of the same title. The idea that Bible signifies the most important print, we use this as our core concept. Combined with Ballantine's signature blue color, we designed a conceptual space that translates a gilded magnificent altar into an elevated stage for the liquor bottle and the Whisky Bible.
Durasi Proyek
The project started in Taiwan in June 2020 and completed in Taiwan in August 2020.
Alua Operasi
When users open the plain blue box the bible will emerge on the golden stage, placed right next to the prestige Scotch Blend whisky. As a pathway leading up to the stage, the gold prints record the past seven awarded years. Cork bottled samples of the spices and flavors are presented at the front of the box cover to provide users a more dynamic experience for the sense of smell right before their first sip of the whisky.
Anggota Tim
Design director: Sheng-Hsun Hong
Graphic designer: Chih-Chen Huang
Packaging structural designer: Li-Fan Liu
Kredit Gambar
Image #1: Photographer Yi-Han Pan, 2021.
Image #2: Photographer Yi-Han Pan, 2021.
Image #3: Photographer Yi-Han Pan, 2021.
Image #4: Photographer Yi-Han Pan, 2021.
Video: Editor Yi-Han Pan, 2021.

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A' Design Award adolah pangharogaan internasional nan dijuri untuak desain nan elok. Ikuiklah A' Design Award untuak mandapek kasempatan maraih pangharogaan meritokratis, mandapek kemasyhuran, prestise jo publisitas untuak karya Sanak. Nominasikan karya Sanak untuak A' Design Award jo basaiang untuak mandapekkan A' Design Prize nan sangaik didambaoan.

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