Arminda Caffe Coffee Visual Identity dek Arbo Design adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2021 nan sangaik prestigius dalam Kategori Kompetisi Periklanan.
GangsaPeriklanan· 2021
Arminda Caffe Coffee Visual Identity
dek Arbo Design
Klien: ARBO design
Pamenang A' Design Award Gangsa dalam Kategori Periklanan
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #121095Desain
Tantang Arminda Caffe Coffee Visual Identity
Arminda Coffee goes back to the life of Lady Arminda and her granddaughter heritage. The proposal is permeated with history, meaning and purpose, bringing the scenery by the Uruguayan and Brazilian plateaus and plains the paths of the Brazilian cavaliers. This is the context told through design, the visual identity praises the real story and the result is a new brand witch offers solutions for a meaning experience, sophistication and care. The unique aroma of past or tradition, invades the house as well as stimulates the senses and harmony.
Pangakuan
Tantang A' Design Award Gangsa
Arminda Caffe Coffee Visual Identity adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Arminda Caffe Coffee Visual Identity dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Arminda Caffe Coffee Visual Identity mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- The history of Arminda Caffee goes back to the life of Arminda and her granddaughter, of the same name. The scenery is drawn by the Uruguayan and Brazilian plateaus and plains, the paths of the tropeiros, the farms and the unique aroma of past coffee that invades the house, stimulates the senses and harmonizes the family. The perfect cultivation and unique care in the postharvest and roasting stages guarantee selected beans, which are transformed into delicious coffees.
- Dimensi & Kemasan
- Width 90mm x Depth 50mm x Height 200mm
- Tag
- Arminda Coffee, Premium Coffee, Superior Coffee, Brazilian Premium Product, Brazilian Export
- Teknologi Produksi
- Produced from traditional graphic process, using modern processes to add suitanability and recyclable raw materials. However, this use brings benefits in socioeconomic and sustainability terms. Initially, the local production stimulates economy, creating jobs, generating wealth and technological evolution. In addition, this process uses prepared raw materials with carbonate-free processes, which allows recycle, waste treatment, witch allows the generation of carbon credits.
- Tantangan Desain
- The main concept is to bring the Brazilian heritage from the ancestry products, with no stereotypes, showing the best of the Brazilian products could offer to the world.
- Penelitian
- Desk Field, Focus Groups, Consumer Insights, Trend Mappings. We collect all data through immersive process including consumer, designers and multidisciplinary teams, marketing, engineer, anthropology, etc.
Objective: Bring innovation and differentiation.
Method: Consumer-Centric Insights with Design based approach to solving problems.
Steps: Research (map and understand), Conceptualize (alternative generation), Visualize (renderings), Realize (prototype) and Implement. - Inspirasi
- The proposal is permeated with history, meaning and purpose. This is the context that the visual identity of the brand praises and this is the real story that is told through design. Thus, the result of the design of this new brand offers solutions for an experience of meaning, sophistication and care, standing out in its market.
- Durasi Proyek
- The project started in Junuary, 2020 in Curitiba, Brazil and finishes in December, 2020.
All project and developments has been made in Brazil with local resources and raw materials. - Alua Operasi
- The construction of the Arminda took place from the creation of its verbal language and context. Design supported the process through benchmark analysis, market and consumer research. The visual brand language was created and supports all brand design decisions by graphics, usability, packaging or crockery. Obtained the Rainforest Alliance seal, which recognizes worldwide support for collective action by farms and producers, certifying the entire chain. It indicates its product cycle have been audited by strict standards and measures for long-term environmental, social and economic sustainability.
- Paten
- INPI Patent No.: BR 919659233
- Anggota Tim
- Daniel Kroker
Valkiria Pedri Fialkowski
Gianfrancesco Motti Dropa
Renan Sedorko - Kredit Gambar
- Main image: ARBO design and Freepik
Image #1: ARBO design and Freepik
Image #2: ARBO design and Freepik
Image #3: ARBO design and Freepik
Image #4: ARBO design and Freepik
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