Chef's Fungsi Utama: Label Bir dek Ana Mrazek Lugarov

Chef's Fungsi Utama: Label Bir dek Ana Mrazek Lugarov adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2021 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

BasiKamasan· 2021

Chef's Fungsi Utama: Label Bir

dek Ana Mrazek Lugarov

Klien: atelier ANII

Pamenang A' Design Award Basi dalam Kategori Kamasan

12,737

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #121561

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Chef's Fungsi Utama: Label Bir

Teks Buku: Chef's adolah label nan dirancang untuak bir kolaborasi nan diciptoan dek surang chef, surang pambuek anggur (winemaker) jo pambuek bir (brewers). Bir ko mangabuangkan ciri-ciri bir jo anggur, sarato ditujukan untuak pasa fine dining. Label iko mangikuik bahaso visual label anggur malalui tata letak nan minimalis, bahan nan bakualitas, sarato jenis huruf nan anggun, mode-en tapi tetap klasik. Seragam chef tradisional, iyolah jaket dado dobel warna putiah jo kancing hitam, manjadi inspirasi utama, samantaro garih ameh manggambarkan kamewahan jo kahalusan. Percetakan offset, foil ameh, sarato pernis tigo dimensi diaplikasian di ateh kertas indak balapis (uncoated) nan batekstur.

Pangakuan

Tantang A' Design Award Basi

Chef's Fungsi Utama: Label Bir adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Chef's Fungsi Utama: Label Bir dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Chef's Fungsi Utama: Label Bir dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: A label designed for collaboration beer between chef, winemaker and brewers. The beer is specific because it has the characteristics of beer and wine and was made for high gastronomy market. The label had to associate with a wine label, so a minimalist approach to design, quality materials, printing techniques that emphasize parts of the label were used. An elegant font was chosen, modern and classic. The strength of the label is that the name and design are connected, association is precise.
Dimensi & Kemasan: 210 x 68 mm and 190 x 45 mm. Two different dimensions of label because beer came in two sizes, 750 ml and 375 ml.
Tag: beer, beer label, minimalistic design, elegant, sophisticated, label design
Teknologi Produksi: Paper for the label is textured, uncoated Martele blanc, offset printing, gold foil print and 3D varnish. Interesting contrasts in textures of paper and printing techniques correspond to clean and contrasting lines of graphic elements.
Tantangan Desain: The biggest challenge was to combine culinary, beer and wine traditions and connect it with the name of the beer and the design of the label in the cleanest and simplest way possible.
Penelitian: Chef's beer is a complex product created in collaboration of chefs, winemakers and brewers, each of them experts in their profession. The name of the beer was a strong association in which direction to go with research and design. The chef’s uniform was very strong image around which I tried to tell a story. It was important to connect the name, the people who created it and it’s purpose. It is a gastronomic product intended to be enjoyed with a good meal.
Inspirasi: Inspiration for this label was the name, the chef and his traditional uniform. White double-breasted jacket with black buttons worn by qualified chef give the label a perfect contrast. Golden line represents a visual part of uniform but also excellence and sophistication. White is intended to signify cleanliness in chef’s uniform and also on the label. Font is elegant and bold, both modern and classic.
Durasi Proyek: The project was finished in 2020. It was created in Croatia and Slovenia. Label was designed in 2019 and printed in 2020. Beer was awarded with gold medal at the European Beer Challenge 2020 in London.
Alua Operasi: By looking at a bottle of chef's beer, a minimalist visual and name, an strong association is created for the user. He is connecting the name and visual and an association of chef’s uniform is created in his mind.
Choosing the shape of the bottle may associate it with wine or champagne, but the name and a details on the label reveal that it is a very special beer.