I Love You From Afar Sosial dek Alvaro Gonzalez and Renato Galecio

I Love You From Afar Sosial dek Alvaro Gonzalez and Renato Galecio adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2021 nan sangaik prestigius dalam Kategori Kompetisi Periklanan.

GangsaPeriklanan· 2021

I Love You From Afar Sosial

dek Alvaro Gonzalez and Renato Galecio

Klien: Inbrax

Pamenang A' Design Award Gangsa dalam Kategori Periklanan

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Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #123514

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang I Love You From Afar Sosial

Di permulaan pandemi, katiko sadonyo urang dalam karantina di Chile, sadonyo toko Miniso tatutup, dan untuak mamaliaro komitmen kapado audiensnya, kampanye "I Love You From Afar" diciptoan, nan dijalankan 100% sacaro online mambaoan ribuan ideo untuak manghibua konsumen sambil mareka takuruang di rumah.

Pangakuan

Tantang A' Design Award Gangsa

I Love You From Afar Sosial adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. I Love You From Afar Sosial dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. I Love You From Afar Sosial mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
Dimensi & Kemasan: Stories, Posts, Carrousels
Tag: Inbrax, Miniso, Chile, I Love You From Afar
Teknologi Produksi: Social Media, Vectorial Illustrations, Illustrator
Tantangan Desain: The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
Penelitian: Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
Inspirasi: Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
Durasi Proyek: We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
Paten: Miniso, Inbrax
Anggota Tim: Pedro Antolín
Pancho González
Renato Galecio
Álvaro González
Kredit Gambar: Miniso, Inbrax