The Taste of Heritage Kopi Instan dek Shawn Goh Chin Siang

The Taste of Heritage Kopi Instan dek Shawn Goh Chin Siang adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2021 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

PerakKamasan· 2021

The Taste of Heritage Kopi Instan

dek Shawn Goh Chin Siang

Klien: Hai Soon Leong Sdn. Bhd

Pamenang A' Design Award Perak dalam Kategori Kamasan

30,186

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #123769

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang The Taste of Heritage Kopi Instan

Desain iko tainsipirasi dari latah balakang klien – usaho kaluarga nan turun-tamurun. Untuak manjago dan mawariskan rasonyo, produk 'Raso Pusako' diluncurkkan. Inyo juo manjadi lambang pariwisata Malaysia, jadi desainer manciptakan konsep malerekan warisan budayo, mamadukkan ide klien, mangintegrasikan budayo nan lamo dari babagai kaum ka dalam desain supayo labiah banyak urang paham budayo Malaysia dan basimaangek ka Seni Malaysia.

Pangakuan

Tantang A' Design Award Perak

The Taste of Heritage Kopi Instan adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. The Taste of Heritage Kopi Instan dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. The Taste of Heritage Kopi Instan adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste.
Dimensi & Kemasan: The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
Tag: Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
Teknologi Produksi: The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
Tantangan Desain: Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
Penelitian: The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
Inspirasi: After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
Durasi Proyek: Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
Alua Operasi: The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
Paten: -
Anggota Tim: Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee
Kredit Gambar: Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.