Blue Frog Bar dan Restoran dek SIG Design adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2022 nan sangaik prestigius dalam Kategori Kompetisi Interior.
BasiInterior· 2022
Blue Frog Bar dan Restoran
dek SIG Design
Klien: Blue Frog
Pamenang A' Design Award Basi dalam Kategori Interior
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #127951Desain
Tantang Blue Frog Bar dan Restoran
Blue Frog manyajikan makanan panggang dan koktail. Rancangan ko diparaluan untuak manunjuakkan ciri budaya Amerika nan modèren. Untuak manciptoan ruang nan tabuak dan babehas untuak mamanuhi baragam situasi sosial, supayo konsumen dapek mandapek pangalaman basantap nan manyanangi. Budaya 100 shots nan unik mambaoan kasadokan dan tantangan kapado palanggan. Olèh karano itu, bar adolah pusek visual untuak manularkan kasadokan ka saluruah ruang. Baragam bahan, bantuak balapeih-lapeih, dan dekorasi seni digunoan untuak manciptoan ruang nan bakualitas tinggi.
Pangakuan
Tantang A' Design Award Basi
Blue Frog Bar dan Restoran adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Blue Frog Bar dan Restoran dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Blue Frog Bar dan Restoran dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
- Dimensi & Kemasan
- The project area is 404 sqm.
- Tag
- restaurant, bar, Modern American, artworks
- Teknologi Produksi
- Desktop research and on-site market research.
- Tantangan Desain
- The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
- Penelitian
- Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers. - Inspirasi
- Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
- Durasi Proyek
- The project located in Nanjing IST started in July 2020 and finished in December 2020.
- Alua Operasi
- /
- Anggota Tim
- Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu - Kredit Gambar
- Image #1-#5 photographer: Nick Sing
Disponsori
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