Scratch Cave Panggaruak Kuciang dek Gloguu

Scratch Cave Panggaruak Kuciang dek Gloguu adolah pamenang nan sangaik tahormat dari A' Design Award Ameh 2022 nan sangaik prestigius dalam Kategori Kompetisi Perawatan Hewan.

AmehPerawatan Hewan· 2022

Scratch Cave Panggaruak Kuciang

dek Gloguu

Klien: Gloguu

Pamenang A' Design Award Ameh dalam Kategori Perawatan Hewan

931,687

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #128222

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

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Desain

Tantang Scratch Cave Panggaruak Kuciang

Gua Garuak adolah sabuah mebel kuciang nan ketek. Urang jo kuciang dapek manciptoan cara main sendiri-sendiri. Inspirasinyo datang dari imajinasi tantang alam di maso kanak-kanak, di mano urang dapek manampaikkannyo saroman sudutan mainan jo ikuik serto dalam proses bamain. Mangunoan bahan alami jo bantuak jambatan melengkung untuak mambangkikkan insting alami kuciang tantang gunuang, gua, jo raso aman. Inyo mampunyoi luas permukaan garuak anam kali lipek dari panggaruak kuciang biaso, mampapanjang umua pamakaian jo mangurangi sampah. Kotak pakagingnyo dirancang untuak dipakai baliak, nan mampapanjang fungsi sofa kuciang sabagai aksesoris.

Pangakuan

Tantang A' Design Award Ameh

Scratch Cave Panggaruak Kuciang adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Scratch Cave Panggaruak Kuciang dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Scratch Cave Panggaruak Kuciang malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Scratch Cave is a small cat furniture. People and cat can create their own way of playing. People can place it like a toy corner and participate in the process of playing.
Using natural materials and modular design, try to awake the nature instinct of cats. Cave instinct is the act to search for security in the genes of cats, so the shape of the product is like an arch bridge or a cave. It has six times the scratch area of the ordinary cat scratchers, extending the service life and reducing the garbage.
Dimensi & Kemasan: Width 680mm x depth 310mm x height 350mm;
The packing box is 700mm x depth 330mm x height 355mm.
The box body is designed to be reused, which extends the cat sofa function as an accessory.
The sizes of large, medium and small are designed for novice kitten families, single cat families and multi cat families respectively, and can also be used in combination.
Tag: Pet, Home, modularization, environmental protection, childishness
Teknologi Produksi: The whole design is made of degradable and renewable environmental protection materials. Felt and paper are taken from nature. In the design of series derivative products, we use wood as a derivative material, which can replace the inner core for reuse. We hope to reduce the use of plastic in pet products through more natural materials.
Tantangan Desain: In the process of development, supply chain is a difficult part. We need to achieve the design within a reasonable cost and adhere to use environmentally friendly materials. Cat scratcher is a consumable with a single function in Chinese market, and such a large arc has not appeared yet, which makes the cost difficult to reduce. In our current pet industry environment, there is also a common problem of plagiarism. So we have taken some measures such as applying for a patent, besides, we also designed the reusable packaging to make the packaging and the product combine as a complete work, which resists plagiarism to a certain extent.
Penelitian: In China's fast-growing pet consumer market, there is a gap in consumer demand.
The object of our research is the pet, also the pet owners. We want to strengthen the emotional connection between the two through the concept of product communication. After reading the Pet Handbook and Pet Design, we are inspired by the pet perspective and come to the conclusion that pet furniture must be able to resonate with human emotions. Based on the cat's height, jumping height, habits, preferences and other aspects, we worked out the current product form. We hope to use interesting and good design to influence people's life through pet.
Inspirasi: The inspiration for Scratch Cave comes from the imagination of nature in childhood. We hope that cats and owners could share the innocent happiness together.
The pet market in China is growing rapidly, with twenty-seven million cat owners and one point eight cats per capita. Young and highly educated consumers list the confusion quality of pet products and the impact of owning pets on the family environment as the top three pain points. To deal with these problems, the Scratch Cave is designed to improve the life quality for people living with cats.
Durasi Proyek: The project has been launched in Shanghai in December 2020 and completed in Shanghai in May 2021, and will be commercialized in China by the end of July 2021.
Alua Operasi: Modular designed pieces composed an imaginative cave space, allowing varies ways to play. The arch surface is like tree-trunk in texture and radian. The cat can lie on the top lazily, or stand on the top looking at his territory; running out of the hiding cave, or leaping the hill.
Scratch cave free up more floor space to eliminates dirty corners, lightens the housework burden.
The packaging box is designed to be reused. Users can cut it by hand and assemble it into a bracket easily. And then it can be combined with the product to form a cat sofa.
Paten: Patented. 202130432628.X. Shanghai Xianchan Pet Supplies Co., Ltd
. 2021. Shanghai Municipal Higher People's Court.
Patented. 202130432627.5. Shanghai Xianchan Pet Supplies Co., Ltd. 2021. Shanghai Municipal Higher People's Court.
Copyrights belong to Shanghai Xianchan Pet Supplies Co., Ltd, 2021.
Trademark (2021) Shanghai Xianchan Pet Supplies Co., Ltd
Anggota Tim: Xinran Du
Yuanyuan Lv
Yue Zhao
Bo Wang
Kredit Gambar: Image #1: Photographer Yu Zhang, Scratch Cave, 2021
Image #2: Creator Xinran Du, Scratch Cave, 2021
Image #3: Photographer Yue Zhao, Cat-sofa, 2021
Image #4: Creator Xinran Du, Modular design, 2021
Image #5: Photographer Yu Zhang, Scratch Cave, 2021