Amaro Kadai Gaya Hiduik dek Leticia Nobell

Amaro Kadai Gaya Hiduik dek Leticia Nobell adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2022 nan sangaik prestigius dalam Kategori Kompetisi Interior.

PerakInterior· 2022

Amaro Kadai Gaya Hiduik

dek Leticia Nobell

Klien: Amaro

Pamenang A' Design Award Perak dalam Kategori Interior

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Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #131705

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

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Desain

Tantang Amaro Kadai Gaya Hiduik

Kadai fisik Amaro nan baru mancaminkan merek gaya hiduik tujuan, manyambuangkan kaum parempouan jo mode, desain, teknologi, kacantikan dan kasehatan dalam kategori nan babalaia dalam tata letak nan mengalir. Lengkungan dan garih feminin parempouan, kasederhanaan dalam bahan mantah dan integrasi alam manginspirasi rancangan iko, dimano palanggan akan maraso diterimo dan tahibua dalam ruang nan, pado wakatu nan samo, minimalis dan kayo, teknologi dan nyaman, modern dan hangat, manjadikan nan balawanan sabagai palengkap.

Pangakuan

Tantang A' Design Award Perak

Amaro Kadai Gaya Hiduik adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Amaro Kadai Gaya Hiduik dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Amaro Kadai Gaya Hiduik adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Amaro is a Retail Tech brand founded in Brazil in 2012, initially focused in women apparel. Since 2020 it became a lifestyle destination brand that offers several categories including fashion apparel, beauty, home and kids. The new physical stores had to reflect this new positioning by bringing the brand destination closer to its costumers. As the clients walk through the store, they are invited to discover what is next, as the design keeps changing and reinventing the space, with several Instagrammable moments, transforming a simple shopping experience into entertainment.
Dimensi & Kemasan: Total floor area is 1300 square meters
Tag: Retail, Mega Store, Fashion, Beauty, Design, Apparel, Home, Kids
Teknologi Produksi: The concept needed to reflect beauty, simplicity and flexibility. We chose raw and clean materials such as concrete, terrazzo, wood, and metal. For the Beauty category we created an interesting texture by using recyclable PVC tubes painted in pink, which hide the display structure. The furniture is light, allowing VM team to change the layout when needed. AMARO is a tech brand, constantly evolving and changing, so it is important that the store design reflects that characteristic as well.
Tantangan Desain: The biggest challenge of this project was to create a concept that would be able to communicate the new AMARO positioning as a destination lifestyle brand, including different categories. The new design would have to attract and impress all kinds of women, with different ages and from different cities. Brazil is a very diverse country so we wanted to create unique areas that would reflect the architecture or vibe of the city in which the project is located, providing personality to each new store.
Penelitian: We wanted to design a store that would inspire the modern women, with clean feminine lines and curves, in an entertaining and charming space. We based our research in stories of inspiring women, that were able to influence the concept with their personal taste for fashion, design and art.
Inspirasi: Fashion, Design, Technology, Comfort, Wellness, Women, Beauty, Power, those were the inspirational words echoing in our heads when we started to think about the new Design Concept for AMARO, a lifestyle destination brand, including 10 new mega stores. The curves and feminine lines of a woman, the simplicity in raw materials, and shades of pink, inspired us to create, an interesting and fluent design, where the brand's consumer would feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.
Durasi Proyek: The project duration was 6 months, since the beginning of the design concept on January 2021 until the opening date on July 2021. The Location of this first mega store is Recife, PE Brazil.
Alua Operasi: The design has allowed large pathways and a fluent open plan so the customer can walk through all the different areas and sections in the store. Tablets in the fitting rooms and self check out points give the customer freedom and autonomy throughout the shopping experience.
Anggota Tim: Creative Director / Designer: Leticia Nobell
Architects: Marcos Bertelli, Maria Fernanda Ornelas
Kredit Gambar: Images # 1-5: Photographer Adriano Rodrigo Barreto Cardoso