Wuliang Image Fungsi Utamo: Bungkuih Minuman Kareh dek Luo Heng

Wuliang Image Fungsi Utamo: Bungkuih Minuman Kareh dek Luo Heng adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2022 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

PerakKamasan· 2022

Wuliang Image Fungsi Utamo: Bungkuih Minuman Kareh

dek Luo Heng

Klien: Laboratory and Hopeful

Pamenang A' Design Award Perak dalam Kategori Kamasan

17,668

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #133952

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Wuliang Image Fungsi Utamo: Bungkuih Minuman Kareh

Wuliang Image adolah desain bungkuih minuman kareh nan dibuek untuak sabuah merek Baijiu Cino. Bantuak botolnyo taideh dari botol Bulan zaman Dinasti Ming, jo badannyo nan bulek mangibaraikkan bulan panuah sarato ide bakumpua baliak. Garih-garih malengkuang jo corak ombak aia mambaluik botol bak sutera. Badan kaconyo di-sandblast sarato mambaok logo timbua warna ameh mawar, samantaro pucuak botolnyo mamakai proses elektroplating logam matte. Kotaknyo dibuek dari akrilik ameh buram jo logam timbua sarato cap panyo. Tekstur dasarnyo nan tambus cayo mambantu pacikan nan mantap jo santai.

Pangakuan

Tantang A' Design Award Perak

Wuliang Image Fungsi Utamo: Bungkuih Minuman Kareh adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Wuliang Image Fungsi Utamo: Bungkuih Minuman Kareh dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Wuliang Image Fungsi Utamo: Bungkuih Minuman Kareh adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The design of Wuliang Image adopts abstract and artistic elements to make the visual experience full of imagination, uses modern methods to convey the essence and connotation of Chinese traditional culture and show the unique charm of oriental culture. Wuliang Image perfectly integrates the historical weight of Chinese Baijiu with modern fashion elements, which matches the brand slogan of “Wuliang Quality, Oriental Image”.
Dimensi & Kemasan: The bottle is wrapped by water wave stripes just like the water wave is embracing the bottle body, the translucent grinding texture brings a special visual pleasure and upgrade the tactile experience for stable and comfort grip.
Tag: Liquor packaging, Chinese traditional culture, oriental culture, container design, ethnic culture, modern design
Teknologi Produksi: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the top of the bottle uses matte metal electroplating process; the box body is made of frosted gold acrylic with relief metal and hot stamping process.
Tantangan Desain: This packaging integrates the brand culture of Wuliangye, modern culture and oriental culture. Through the unique letter design of "Wuliang" and "Image" and the red frosted bottle cap, it inherits the brand's culture well. At the same time, it uses the elements such as "curve lines" and "waves" and multiple processes including engraving, embossing, hot stamping, electroplating, etc. to combinate the essence of oriental culture and modern culture better.
Penelitian: Research type: liquor packaging design;
Research goal: to give Wuliang Group a new cultural character;
Research direction: integrating oriental culture and modern culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Wuliang Image bottle packaging combines classic and fashion. With profound cultural heritage, it shows the confidence of Chinese liquor culture and brand and the image of Chinese Baijiu products in the new era.
Inspirasi: The design inspiration of the bottle comes from the Ming Dynasty "Moon bottle". The bottle body resembles the full moon conveying the meaning of “reunion". The bottle is decorated with flexible lines conveying the meaning of “the Chinese Baijiu is the burning water,” the bottle is wrapped by water wave stripes that look like the silk, which is full of Chinese traditional culture character.
Durasi Proyek: The project started in September 2021 in Torino and finished.
Alua Operasi: For the bottle design, the imagination (frosted water waves) generated from “Image” embraces “Wuliang”; In other words, the Wuliang Image is the most imaginative, artistic design in Wuliangye, giving Wuliang Group a new cultural character.
Anggota Tim: Luo Heng
Kredit Gambar: Luo Heng