Crcrta Identitas Korporat dek Zilong Chen and Chao Yang

Crcrta Identitas Korporat dek Zilong Chen and Chao Yang adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2022 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

GangsaGrafik· 2022

Crcrta Identitas Korporat

dek Zilong Chen and Chao Yang

Klien: Communication University of Zhejiang

Pamenang A' Design Award Gangsa dalam Kategori Grafik

11,052

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #135411

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Crcrta Identitas Korporat

Crcrta marupokan identitas korporat nan dirancang untuak Chinese Research Centre for Radio and TV Art, sabuah departemen pamarintah. Logo iko manggabuangkan grafis jo teks. Skema warna nan digunoan adolah tigo warna primer televisi, yaitu merah, hijau, jo biru. Simbol kamera dibantuak dari tigo bantuak geometris. Duo persegi panjang marujuak ka filter jo karateh nan dipakai dalam industri radio jo televisi. Segitigo marujuak ka lensa atau speaker. Huruf CRCRTA maleweh grafis dari kida ka suok untuak maungkapkan ide komunikasi. Identitas iko indak mampunyoi ukuran nan tatap doh, sahinggo bisa disasuaian skalonyo untuak babagai media.

Pangakuan

Tantang A' Design Award Gangsa

Crcrta Identitas Korporat adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Crcrta Identitas Korporat dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Crcrta Identitas Korporat mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
Dimensi & Kemasan: This visual design has no fixed size, and can be used according to the size of the media and packaging.
Tag: Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
Teknologi Produksi: The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
Tantangan Desain: The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
Penelitian: The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
Inspirasi: The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.
Durasi Proyek: The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
Alua Operasi: The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
Anggota Tim: Designer:Chen Zilong and Creative Director:Yang Chao