Free Identitas Merek dek Fengnan Lin adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2022 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

BasiGrafik· 2022

Free Identitas Merek

dek Fengnan Lin

Klien: Free

Pamenang A' Design Award Basi dalam Kategori Grafik

11,258

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #135862

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Free Identitas Merek

Free adalah identitas merek nan diciptoan untuak sabuah merek pembalut wanita. Logotype dipabaharui jo huruf F nan agak diangkek saketek, nan mancaminan sikap mudo sarato optimis. Duo bantuak huruf e digambar sabagai satu goresan kuas nan basambuang, digabuangkan basamo. Pasangan nan basatu ko diambiak dari logo sarato digunoan sabagai grafis tambahan, dipakai pado kartu namo, lencana, tas dokumen, kotak ekspres, sarato tas kanvas. Garih dinamis ko mangungkapan kabebasan sarato ekspresi diri. Sistem spesifikasi visual manjago identitas ko supayo tatap konsisten sarato bisa dipangambangan di sadonyo kanal, baiak online mode offline.

Pangakuan

Tantang A' Design Award Basi

Free Identitas Merek adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Free Identitas Merek dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Free Identitas Merek dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The letter "F" rises slightly, reflecting a young and optimistic attitude. The continuous brush design of the two "e" letters are cleverly linked together which has also become the super symbol of Free, and used to create specifications such as the Icon system, that makes the brand more unified and more extensible, and also makes Free's brand vision stand out from the competition.
Dimensi & Kemasan: Business card 54mmx90mm
Badge 54mmx85mm
Document bag 280mmx180mm
Canvas bag 580mmx390mm
Tag: Brand visual upgrade, Sanitary napkins, GEN Z,
Teknologi Produksi: Extract "ee" from the logo as an auxiliary graphic and apply it to many work scenarios, such as business cards, express boxes, badges, document bags, messenger bags, canvas bags, etc. The process involves four-color printing and baking paint process.
Tantangan Desain: Through the brand visual upgrade, an old brand of daily necessities is reshaped into a trendy brand of sanitary napkins with a young attitude, conveying freedom and a brand-new attitude image to consumers.
Penelitian: We found that for more than 10 years, Free has been "taking the first sanitary napkin for girls" as its brand positioning. The brand image is gradually aging, making it difficult for the brand to continue to gain the recognition of the "youngest" consumer group.
Inspirasi: For more than 10 years, Free's brand position-"taking the first sanitary napkin for girls" cannot meet the change of aesthetic trends, the images is gradually aging, making it difficult to continue to gain the recognition of the "youngest" consumer group.
We took on the core of the brand and reshaped it into a youthful attitude brand by upgrading the logo font and a new visual specification system.
The new system makes the visual and concept consistent and extensible and is flexible to be used in online and offline channels.
Durasi Proyek: Guangzhou,Guangdong Province,China,July 6,2021
Alua Operasi: The "ee" is extracted from the original Logo, which reflects the modern women's feeling of unrestrained, the pursuit of freedom and self-expression through the dynamic line performance.
Anggota Tim: Fengnan Lin
Yingqiang Zhang
Xiaofang Teng