Sxdesign Fungsi Utamo: Identitas Merek dek Sxdesign

Sxdesign Fungsi Utamo: Identitas Merek dek Sxdesign adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2022 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

PerakGrafik· 2022

Sxdesign Fungsi Utamo: Identitas Merek

dek Sxdesign

Klien: Sxdesign

Pamenang A' Design Award Perak dalam Kategori Grafik

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Caliak di A' Design Award Siaran Pers Lencana Penghargaan

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Tantang Sxdesign Fungsi Utamo: Identitas Merek

Sxdesign adolah identitas merek nan dibuek untuak sabuah studio desain nan bamarkas di Beijing, Tiongkok. Satiok detail logo mangikuik rasio 1:1.414, nan mambari kesan padek jo tarateh pado tando tu. Elemen grafis ketek di suduik-suduiknyo mangingekkan awak kabake tando kutipan sarato mambingkai kotak-kotak persagi panjang di logo tu. Susunannyo mambuek tando tu simetris sarato mamperlihekkan kutipan, panandoan, jo panafsiran bahaso jo ide. Malalui grafik gerak, logo tu bisa pulo tumbuah manjadi bantuak tradisional Tiongkok dari namo studio tu, nan maubuangkan tradisi jo desain modern.

Pangakuan

Tantang A' Design Award Perak

Sxdesign Fungsi Utamo: Identitas Merek adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Sxdesign Fungsi Utamo: Identitas Merek dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Sxdesign Fungsi Utamo: Identitas Merek adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The logo can grow into its traditional Chinese name, linking history and future dynamically. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
Dimensi & Kemasan: It can be print on various size and material.
It also can grow into its classical style Chinese name by motion graphs.
Tag: Brand Identity, Chinese, Modern, Traditional, Orange, Language
Teknologi Produksi: Every detail of the logo uses a 1:1.414 ratio. This proportion makes the logo look compact and composed. In the left and right direction, the circle slightly protrudes from the rectangle to compensate for the visual deviation.
Tantangan Desain: The Chinese name and core concept of Sxdesign are very profound and abstract. At the same time, sxdesign also hopes to convey its emphasis on the connection between tradition and modernity. The challenge of the project is to use a simple and modern logo to convey rich information while making a connection with the Chinese name.
Penelitian: Research has shown that the similar elements can evoke familiar experiences in human brain. The symbol similar to quotation marks, and the visual framework similar to the citation remind people of related experiences about language. Sxdesign uses such brand image to express that it attaches great importance to information and hopes to create significance for the world through design, just like people use language to build meaning.
Inspirasi: As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds the brand core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. We think the role of human language is the same too. So, we excite people's imagination of language to express the culture of the brand and to build a connection between the logo and the Chinese name.
Durasi Proyek: Fr. November 2021 to January 2022, Beijing, China.
Alua Operasi: The brand stimulates a kind of imagination about language, that is, sxdesign is glad to face people's various languages and ideas, such as the phenomena of market, the voices of clients, the requirements of users. And then the brand can cite them, understand them, mark them, communicate with them and create significance through them.
Paten: Sxdesign
Anggota Tim: Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu
Kredit Gambar: Sxdesign