Avant Modern Cuisine Identitas Merek dek Jiawei Wu

Avant Modern Cuisine Identitas Merek dek Jiawei Wu adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2022 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

GangsaGrafik· 2022

Avant Modern Cuisine Identitas Merek

dek Jiawei Wu

Klien: Jiawei Wu Design

Pamenang A' Design Award Gangsa dalam Kategori Grafik

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Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #137847

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Avant Modern Cuisine Identitas Merek

Avant adolah sabuah restoran fine dining nan balakek di China. Konsep branding nyo manggunoan pangalaman pamiliak di lua nagari untuak manawaran kanangan unik ka palanggan, saolah-olah mareka alah bapajalan. Dimulai jo menu nan dirancang samiroponyo paspor. Sasudah satiok kali makan, palanggan akan mandapekan tiket khusus nan dirancang sasuai jo inspirasi spesifik di balakang satiok hidangan dan kanangan dari kota-kota tu. Pangalaman basantap ko manjadi sangaik populer wakatu pajalanan taampek karano pandemi Covid

Pangakuan

Tantang A' Design Award Gangsa

Avant Modern Cuisine Identitas Merek adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Avant Modern Cuisine Identitas Merek dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Avant Modern Cuisine Identitas Merek mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The branding concept utilizes the owners' overseas experience to offer diners unique memories that they have gone on a journey, starting with the menu which is designed to resemble a passport. After the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city. The branding project for Avant gained the love of customers during the COVID-19 pandemic when traveling was halted.
Dimensi & Kemasan: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding items’ final design were submitted in both RGB and CMYK color variants for printing and social media marketing.
Tag: Brand Identity, Logo, Visual Identity, Art Direction, Food, Restaurant, Fine-dining,
Teknologi Produksi: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Tantangan Desain: A market oversaturated with restaurants were the main challenges for Avant. The design needs to bring an innovative experience of novel cuisine that has to express storytelling, innovation, and connection to end customers and create an emotional bonding.
Penelitian: The objective starts from brand experience, brand personality and character definition, target audience. Avant is an elegant, modern and creative friend. Thorough research of the avant history and cuisine made process is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on Avant Branding Design due to its genuine quality of heavy user/customer interaction.
Inspirasi: The owners of the Avant are two young Chinese chefs who had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys.
Durasi Proyek: The project started in July 2020 in China and finished in March 2021.
Alua Operasi: Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. It offers a creative and seasonal menu for people. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspirations behind the dishes and memories from the city.
Anggota Tim: Jiawei Wu
Kredit Gambar: Jiawei Wu_Designer
Guanzhong Qiu_Photographer