Greeninful Identitas Merek dek Michelle Poon

Greeninful Identitas Merek dek Michelle Poon adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2022 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

BasiGrafik· 2022

Greeninful Identitas Merek

dek Michelle Poon

Klien: Greenin'ful

Pamenang A' Design Award Basi dalam Kategori Grafik

11,407

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #139444

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Greeninful Identitas Merek

Greeninful marupokan proyek rebranding untuak sabuah mereka nan ramah lingkungan nan mandukuang gaya iduik nan bakalanjuik an. Mereka iko manyambuangkan urang-urang nan paduli jo lingkungan. Logo tu manampakkan wajah komunitas hijau sarato mancarminkan tekad jo raso ingin tahu. Identitas visual iko manggunokan warna nan tarang, guratan kuaih nan tagas, sarato unsur nan digambar tangan nan tatap fleksibel dalam pamakaian. Gambar-gambar dipiliah supayo tampak ramah sarato bafokuih ka komunitas. Rebranding iko mamindahkan mereka dari sabuah platform pardagangan manjadi sabuah komunitas nan maningkekkan kasadaran publik tantang palindungan lingkungan.

Pangakuan

Tantang A' Design Award Basi

Greeninful Identitas Merek adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Greeninful Identitas Merek dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Greeninful Identitas Merek dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
Dimensi & Kemasan: This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
Tag: Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
Teknologi Produksi: The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
Tantangan Desain: The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
Penelitian: We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.

From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together.
Inspirasi: The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
Durasi Proyek: October 2021 - January 2022
Alua Operasi: This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
Anggota Tim: Michelle Kason
Kredit Gambar: Image 1: Michelle Kason (Designer)