Gui Ba Fang Kemasan Baijiu dek Yanhui Zhang

Gui Ba Fang Kemasan Baijiu dek Yanhui Zhang adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2023 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

GangsaKamasan· 2023

Gui Ba Fang Kemasan Baijiu

dek Yanhui Zhang

Klien: Wuhan Pufine Creative Technology Co., Ltd.

Pamenang A' Design Award Gangsa dalam Kategori Kamasan

13,247

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #141115

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Gui Ba Fang Kemasan Baijiu

Gui Ba Fang adolah rancangan kemasan untuak minuman keras baijiu dari Cino. Rancangan ko basumber dari seni jo sajarah Dinasti Tang. Tema ko diilhami dek kisah kaisar Tang manyambuik tamu dari banyak nagari. Kaligrafi tradisional, ukiran stempel, jo motif fresko Dunhuang diaplikasikan pado kotak hadiah jo botol. Botol keramik basagi lapan ko malambangkan sambuik an dari sagalo arah. Di dalam kotak, tadapek ilustrasi nan manggambarkan kaisar sadang manjamu tamu. Kotak jo botol ko bisa disimpan sarato dipakai baliak sabagai bendo hiasan.

Pangakuan

Tantang A' Design Award Gangsa

Gui Ba Fang Kemasan Baijiu adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Gui Ba Fang Kemasan Baijiu dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Gui Ba Fang Kemasan Baijiu mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: In a theme of “Culture of The Great Tang Dynasty”, this Chinese Baijiu reflects a nice vision of harmonious development and national peace, expressing the artistic and cultural values of oriental aesthetics by applying a blend of the histories, art and culture of the prosperous Tang Dynasty with the product in the form of Chinese traditional calligraphy, seal cutting, painting and art crafts. It combines the history, culture and social scenes tightly with the product and also represents the wishes of the company to inherit and carry forward the virtues of traditional culture.
Dimensi & Kemasan: Gift Box Size: L 280mm* W 155mm * H 110mm
Bottle Size: D 78mm * H 233mm
Tag: High-end gift, oriental aesthetic, Chinese ceramic, Chinese Baijiu, Baijiu Design
Teknologi Produksi: The color of emperor's costume represents the highest rank. Inside the box, the exquisite picture of Emperor entertaining guests tells a story in cultural and artistic way. The octagonal ceramic bottle implies welcoming guests from all ways. Its cultural connotation is improved as the calligraphy with a meaning of harmonious coexistence is employed. A theme of “eight phoenixes worship the sun” indicates positive and harmonious development.
Tantangan Desain: One of the hardest part of the whole design comes in the early stage, a large amount of information needs to be sorted and screened and then following a work of integration and refinement of the creativity which related to its theme, for instance, the drawing of illustrations requires a fusion of historical stories and Dunhuang frescoes. Another is in the process of communication and implementation of how to represent the sense of product quality on its packaging material and technological process.
Penelitian: Chinese Baijiu, in addition to its role in social occasion and emotional communication, it is also a key part of Chinese history and culture, this is why it is regarded as a consumer goods founded on the basis of history and culture. Nowadays, traditional culture is need a continuous protection and inheritance while the rest of liquors have begun to affect younger generation. It enriches the connotation and quality of the product, and also inherits cultural virtues and lifestyle when the traditional culture, history and art are merged in it.
Inspirasi: Tang Dynasty, the most noticeable, prosperous and open dynasty in Chinese history. Inspired by the history of the Emperor of Tang Dynasty welcoming guests from all over the world, this product tights the culture of Baijiu closely with the history, cultural values, social scenes and emotional resonance in the form of Chinese traditional calligraphy, seal cutting and the Dunhuang frescoes to boost the connotation of the product and highlight its theme as well.
Durasi Proyek: The project started in Dec.,2021 in Wuhan and finished in June,2022 in Wuhan, and was launched in China in July,2022.
Alua Operasi: The history, culture and art of Tang Dynasty are blended together in this product to spark the customers to research and adore the history, traditional culture and art. It can be propagated and promoted in a more widespread way when combined with commemorative activities, tourism, art exhibitions and museums. Both of the outer box and bottle can be used as a handicraft or collection with less discard or waste.
Anggota Tim: Creative Director: Zhang Yanhui
Designer: Zhang Xintong
Illustration：Wang shijie
Technical director: Zhou Xiaoli
Kredit Gambar: Zhang Yanhui
Zhang Xintong
Wang shijie