Nianfenyuanjiang Gu3o Kamasan Minuman Baralkohol dek Jinhui Liang, Keyong Dong and Rui Wu

Nianfenyuanjiang Gu3o Kamasan Minuman Baralkohol dek Jinhui Liang, Keyong Dong and Rui Wu adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2023 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

PerakKamasan· 2023

Nianfenyuanjiang Gu3o Kamasan Minuman Baralkohol

dek Jinhui Liang, Keyong Dong and Rui Wu

Klien: Anhui Gujing Distillery Co. Ltd

Pamenang A' Design Award Perak dalam Kategori Kamasan

31,007

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #142192

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Nianfenyuanjiang Gu3o Kamasan Minuman Baralkohol

Gu30 adolah botol nan dirancang untuak baijiu, minuman kareh tradisional Cino. Rancangan ko malanjuikkan lini produk Nianfenyuanjiang jo mampatahankan bantuak botol nan lah mantap sarato motif naga. Botol ko dibuek jo sarin, bahan nan taram jo transparan, sahinggo tekstur naga nan diukia nampak labiah jaleh jo cairan di dalamnyo labiah mudah diliek. Kaco, plastik, akrilik, jo karateh dipakai dalam kamasan ko. Unsur-unsur karajaan mangingekkan sajarah panjang panyulingan minuman di pabrik tu. Rancangan ko batujuan manampekkan produk di segmen premium pasa baijiu.

Pangakuan

Tantang A' Design Award Perak

Nianfenyuanjiang Gu3o Kamasan Minuman Baralkohol adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Nianfenyuanjiang Gu3o Kamasan Minuman Baralkohol dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Nianfenyuanjiang Gu3o Kamasan Minuman Baralkohol adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Renowned as ‘Baijiu Empress’, Gujing Distillery is among China’s eight best liquors. Back in ancient times it was served only to the imperial family. The latest design of the bottle is based on the concept of ‘century-old brewing process’. Imperial elements and our brand legacy feature in the design. All these upgrades are aimed to give the product a foothold in the premium end of the baijiu market. The bottle body uses sarin for a brighter finish coat, getting rid of dark shades and throwing its dragon pattern into sharp relief. The new design lends the aesthetic value of simplicity to the bottle. As a mixture of modern technology and traditional Chinese aesthetics, the product is now more appealing.
Dimensi & Kemasan: Width 15.4cm x Depth12cm x Height 28.5cm
Tag: Baijiu, spirit, packaging
Teknologi Produksi: glass, plastic, acrylic, paper
Tantangan Desain: The biggest challenge for the upgrading of Gu30 was to create an innovative expression of a high-end baijiu with traditional Chinese culture, which can not only retain the original customer group, but also expand the market.Basic shape of the bottle has been kept in order to continue the original visual assets of the brand.Sarin material used in the bottle is transparent and light, allowing for a finer rendering of the dragon texture.It is more advanced in terms of appearance and feeling, moving away from the previous heavy expressions of Chinese baijiu culture.
Penelitian: Baijiu has a thousand-year history in China and has developed a specific consumption aesthetic by its unique culture. With the upgrading of consumption in recent years, the traditional aesthetic paradigm of baijiu is facing new challenges as consumers' aesthetic needs grow. This time we mainly think about how to balance tradition and modernity. The design retains the bottle shape and the core element 'dragon' to continue the visual assets. We took a breakthrough in material innovation by choosing sarin, a material that has long been used in cosmetic bottles, which is brightness, transparency and delicateness, to give the product a stronger sense of value and style to increase the audience.
Inspirasi: This product, Gu30, is an upgrade on the basis of Gu20, which continues the product system of Gujing Distillery NIANFENYUANJIANG and enhances the perception of product value, to give the product a foothold in the premium end of the baijiu market and broaden the consumer market at the same time.
Durasi Proyek: from 2021 to 2022, Bozhou City, Anhui Province, China
Alua Operasi: The bottle body of "Gujing Distillery" uses Sarin process, which gets rid of the previous stable style, makes the details of the carving dragon more exquisite, and makes the wine body in the transparent bottle more transparent.Combining modern techniques and traditional aesthetics, the design reveals oriental charm and gives people an innovative and visual experience.
Anggota Tim: President:Jinhui Liang
Director of Brand Management Center:Keyong Dong
Product Designer:Rui Wu