Tgl Identitas Merek TGL dek Wei Sun adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2023 nan sangaik prestigius dalam Kategori Kompetisi Grafik.
GangsaGrafik· 2023
Tgl Identitas Merek TGL
dek Wei Sun
Klien: DOTONE Brand Design
Pamenang A' Design Award Gangsa dalam Kategori Grafik
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #143895Desain
Tantang Tgl Identitas Merek TGL
TGL adolah sabuah platform riset dan pendidikan untuak anak-anak. TGL manggunoan komunikasi nan efisien jo metode pangajaran nan manarik. Logo inyo manggunoan buruang kolibri sabagai pambaok ingatan merek. Inyo manggunoan simbol visual nan saderhana jo murni untuak manciptoan citra merek nan kayo jo manarik, sambia manciptoan IP merek nan babedo, nan mambarilah sifat-sifat manusiawi ka merek, mamungkinan labiah banyak interaksi jo anak-anak jo mambangun hubungan emosional. Panggunoan bahaso visual warna nan kayo sacaro kasuruahan manyampaikan nada nan hiduik, mudo, jo ramah.
Pangakuan
Tantang A' Design Award Gangsa
Tgl Identitas Merek TGL adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Tgl Identitas Merek TGL dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Tgl Identitas Merek TGL mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- Tgl is a research and education platform for children. It advocates teaching through novel and interesting activities, and selects hummingbirds as the carrier of brand memory. The logo uses simple and pure visual symbols to create a rich, interesting and memorable brand image. The brand IP takes the hummingbird as a figurative image memory, and at the same time establishes a brand-new, three-dimensional character image. Through the role switching in different scenes, it has more interaction with the children and establishes an emotional connection.
- Dimensi & Kemasan
- The actual production size of the logo is at least 4cm in width x 1.2cm in height. According to the information provided by customers, the specifications are set in equal proportions in the application of specific materials, which is convenient for customers to use and extend to actual production.
The brand IP is customized offline as a character doll with a height of about 25cm. - Tag
- Brand Design, Logo Design, Brand Identity, Education, IP Design
- Teknologi Produksi
- The simple shape of the logo can be applied to the presentation of different media. Brand IP uses the form of online plane or 3D model to output content, and offline uses metallic paint color and resin material to realize.
- Tantangan Desain
- How to incorporate the hummingbird shape into the logo and achieve creative expression was our biggest challenge. After repeated attempts and research, the first letter "T" of the brand was finally perfectly combined with the hummingbird shape, forming a unique logo that is simple, interesting and unique to the brand.
- Penelitian
- Tgl is a research and education brand for children. It outputs emotional value to users by creating warm content, and at the same time, it can bring colorful fun and immersive experience to users, and improve users' freshness and satisfaction in course activities. . Therefore, the brand needs to establish a diversified brand vision, turn the brand concept into a visualization, and establish an effective role IP for emotional interaction.
- Inspirasi
- The logo design combines the first letter "T" with the graphic of the hummingbird to strengthen the cognition of the symbol and brand association; the brand IP is based on the prototype of the hummingbird, combined with the concept of "pilot" for anthropomorphic refining and shaping to express the brand spirit of curiosity and exploration. The open wings of the brand IP mean that the brand will lead children to embrace a better future. The brand as a whole uses a rich color visual language to convey a lively, youthful and friendly tone.
- Durasi Proyek
- The project started in April 2021 in Shenzhen and completed in December 2021 in Shenzhen.
- Alua Operasi
- The simple logo can save the communication cost for the brand. Hummingbird, as the carrier of brand memory, creates a visual symbol with exclusive brand.
Brand IP is a derivative of the brand, which can realize various forms of creative extension across fields, enhance the interaction between the brand and user objects, convey the humanistic care of the brand, and enhance the core competitiveness of the brand. - Paten
- All copyrights DOTONE Brand Design,2021
- Kredit Gambar
- Image #1-#5：
Designer,Wei Sun,2021
Designer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021
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