Heralbony Kemasan dek Atsushi Morita adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2023 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

PerakKamasan· 2023

Heralbony Kemasan

dek Atsushi Morita

Klien: Paper Parade Inc.

Pamenang A' Design Award Perak dalam Kategori Kamasan

31,487

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #145156

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Heralbony Kemasan

Heralbony adolah sarangkaian kemasan nan dibuek untuak merek seni-kahidupan nan manarapkan karya seni dari seniman panyandang disabilitas ka fashion jo desain interior. Ciek karateh biru, nan dipiliah dari labiah 9.000 jinih karateh, dipakai untuak sadonyo kemasan jo alaik branding nan disintuah dek palanggan. Warna biru adolah warna simbolik Hari Autisme Sadunia. Karateh nan dipiliah tu taba jo mampunyoi tekstur nan mirip karajinan tangan. Hanyo cetak foil nan dipakai, dalam ciek posisi jo ciek ukuran, nan mahilangkan tahap pamareksoan warna jo manjago biaya tatap randah. Rangkaian iko mancakup kotak produk, kotak hadiah, jo kantong balanjo.

Pangakuan

Tantang A' Design Award Perak

Heralbony Kemasan adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Heralbony Kemasan dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Heralbony Kemasan adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: This package was created as part of the branding of Heralbony, an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
In order to unify the brand's style, a paper-derived branding method, named "brand paper," was implemented in which packaging and other branding tools that customers come into contact with are developed using a single type of paper.
Blue, the symbolic color of World Autism Day, was chosen as the brand color to symbolize Heralbony.
Dimensi & Kemasan: Tie package:W100mm x D375mm x Height 20mm/Coin purse package:W110mm x D80mm x H35mm/Long wallet package:W190mm x D110cm x H30mm/Watch package:W100mm x D100mm x H85mm/Handkerchief package:W140mm x D2mm x H260mm/Gift box:W160mm x D280mm x H30mm/Shopping bag:W200cm x D80mm x H300mm
Tag: Package, Shopping bag, Gift box, Promotional tools, Packaging design, Branding design
Teknologi Produksi: Magellan Blue, which gives a sense of elegance, was selected as the brand paper from Biotope GA-FS, which has a paper thickness and craft-like texture that can be deployed on packages and shopping bags.
The brand style was unified by using only foil stamping for the packaging and promotional tools.
The foil-stamped logo mark was designed with a horse motif, and the logotype was designed in an original font whose skeleton was extracted from the characters in the diary book of his autistic brother.
Tantangan Desain: Since Heralbony is a social start-up and it is difficult to allocate a budget for packaging, we set up a regulation of one-point foil stamping of the same size on a single type of brand paper.
By only using foil stamping for the packaging and promotional tools, the high quality feel of the paper and foil was preserved, while eliminating the color proofing process in the printing process, thereby cutting unnecessary costs.
This also contributed greatly to the unification of the brand's style.
Penelitian: SMEs have not been able to achieve satisfactory branding due to budget constraints.
They focused on the quality control of Japanese paper trading companies and developed a method of using one type of paper for all branding materials. This approach has enabled us to create a consistent style while greatly reducing the cost of color proofing and enabling branding at a lower price point.
They have created an environment where small businesses can take on the challenge of high-quality branding.
Inspirasi: Heralbony is an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
The founder of Heralbony, whose brother is autistic, launched the art-life brand so that his autistic brother and his family could interact with society with their hearts open.
Therefore, the brand color was decided to be "Biotope GA-FS Magellan Blue" from among more than 9,000 types of paper, based on the theme of blue, which is also the symbolic color of World Autism Day.
Durasi Proyek: This project first began in December 2019, and was completed in October 2022, and is being implemented in packaging and other branding tools which are sold at the department stores all over Japan.
Alua Operasi: The package contains the products sold by Heralbony. Other items include gift boxes, shopping bags and promotional tools.
Kredit Gambar: Photographer Yusuke Tsuchida, 2019 to 2022.