Zhong Yuan No. 1 Kemasan Teh dek Tiger Pan

Zhong Yuan No. 1 Kemasan Teh dek Tiger Pan adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2023 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

PerakKamasan· 2023

Zhong Yuan No. 1 Kemasan Teh

dek Tiger Pan

Klien: Xinyang Wenxin Tea Co., Ltd

Pamenang A' Design Award Perak dalam Kategori Kamasan

31,896

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #145467

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Zhong Yuan No. 1 Kemasan Teh

Zhong Yuan No. 1 adolah rancangan kemasan untuak teh Maojian, sabuah teh tradisional Cino nan ditanam di ladang basawah tarasering. Dek karano raso teh ko ringan jo lambuik, kemasannyo dibuek sacaro halus jo elok. Kaleng teh ko dibuek dari tinplate jo teknik embossing sarato cap ameh, digabuang jo lapisan matte jo varnish. Bantuak kaleng nan batutuik ko maingekkan ka urang pamutiak teh nan mamakai topi. Kotak lua dibuek dari karateh khusus jo ditutuik jo tali babantuak nan diilhami dari bingkai jandela rumah lamo patani teh. Daun teh asli manghiasi tali tu.

Pangakuan

Tantang A' Design Award Perak

Zhong Yuan No. 1 Kemasan Teh adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Zhong Yuan No. 1 Kemasan Teh dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Zhong Yuan No. 1 Kemasan Teh adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
Dimensi & Kemasan: Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm
Tag: tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
Teknologi Produksi: The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
Tantangan Desain: Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
Penelitian: As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
Inspirasi: The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
Durasi Proyek: The project lasts 4 month, designed in Shenzhen
Alua Operasi: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Paten: Tiger Pan
Anggota Tim: Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Kredit Gambar: Tiger Pan