Ride on the Right Track Kampanye Media Sosial dek Tai Yuan Chiou and Chien Chun Feng adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2023 nan sangaik prestigius dalam Kategori Kompetisi Periklanan.
GangsaPeriklanan· 2023
Ride on the Right Track Kampanye Media Sosial
dek Tai Yuan Chiou and Chien Chun Feng
Klien: Momentum Bikes
Pamenang A' Design Award Gangsa dalam Kategori Periklanan
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #149139Desain
Tantang Ride on the Right Track Kampanye Media Sosial
Ride on the Right Track marupokan kampanye media sosial nan dibuek untuak merek sapedo untuak mampromosikan kabiasaan harian nan berkelanjutan. Kampanye iko manggunokan ilustrasi organik, palet warna hijau, gambaran nan diinspirasi dari tumbuhan, sarato pesan nan ramah untuak manjadikan kaberlanjutan lebih mudah dipahami. Konten nyo maliputi fakta manarik dalam bantuak infografis, stiker cerito untuak Instagram jo Facebook, acara siaran langsung, sarato filter media sosial. Metode transportasi nan lebih ramah lingkungan sarato pertanian perkotaan didorong malalui tindakan nan kecil sarato sederhana. Tujuannyo adolah manciptoan dampak kolektif nan dibangun dari pilihan sehari-hari.
Pangakuan
Tantang A' Design Award Gangsa
Ride on the Right Track Kampanye Media Sosial adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Ride on the Right Track Kampanye Media Sosial dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Ride on the Right Track Kampanye Media Sosial mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- Momentum is committed to empowering consumers to contribute to sustainability through education and practical tools. We aim to create a collective impact on the world by encouraging small actions that compound over time. Momentum uses organic shapes, green elements, and friendly messaging in its design and communication to make sustainability accessible and inviting. Building a more sustainable future, one pedal at a time.
- Dimensi & Kemasan
- To engage our younger target audience, we have devised a multi-faceted campaign that includes infographic fun facts, Instagram/Facebook story stickers, a live stream event, and a filter to promote environmentally conscious actions.
- Tag
- Social Media Campaign, Illustration Design, Eco-friendly, Green
- Teknologi Produksi
- To capture the warm and inviting essence of spring and Earth Day, we have incorporated plant-inspired imagery and a green color palette into our design. We have opted for organic illustrations, friendly infographics, relatable storytelling, and attractive call-to-actions as our primary visual elements. These illustrations make the design more approachable and eye-catching and align with our environmentally friendly ethos.
- Tantangan Desain
- We conducted A/B testing and found that graphics and illustrations led to a better response than scenario photos. We designed interactive and creative content that utilizes these elements to stimulate positive consumer engagement. The main visual elements of the campaign were activated across multiple social media formats, maintaining a user-friendly approach.
- Penelitian
- We conducted extensive research to understand our audience and promote eco-friendly practices effectively. We developed a comprehensive understanding of the market by analyzing macro-trends, micro-trends, competitor outlooks, and consumer trends. We have also conducted several interviews and UX fieldwork to understand user insight. Our campaign content resonated with consumers by approaching sustainability in a more accessible and fun way.
- Inspirasi
- After the pandemic, governments and corporations pledge to create a greener future as the world becomes more conscious of our impact on the planet. Momentum strives to make sustainability more accessible to its consumers, starting with small, simple steps toward an eco-friendly mindset. By changing the perceptions of how people live and sharing in their communities their environmental efforts, we can make a collective impact. When we let nature guide us, we are on the Right Track.
- Durasi Proyek
- The project started in April and ended in May 2022 in North America and Europe.
- Alua Operasi
- Our campaign promoted green lifestyles through habit-building and daily actions. We partnered with Brooklyn Grange and hosted social media events promoting greener transportation methods and urban farming. We also created an Instagram/Facebook filter to encourage green actions. Our multi-faceted approach engaged everyone who wanted to participate on various platforms and inspired positive behavior change toward a sustainable future.
- Paten
- Copyrights belong to Momentum Bike, 2023.
- Anggota Tim
- CEO: Silvia Yu
Creative Director: Chris Chung
Senior Account Manager: Anew Yu Hsin Lin
Senior Strategists: Marco Negri, Lucas Willery
Senior Designers: Tai Yuan Chiou, Chien Chun Feng - Kredit Gambar
- Image Credits:
Primary Image: Model - Jared Chiou
Optional image 1: Model - Tina Feng, Jared Chiou, Stacey Yu
Optional image 2: Model - Stacey Yu
Optional image 3: Model - Jared Chiou
Optional image 4: Model - Tina Feng
Client: Giant Manufacturing Co. Ltd.
Agency: RedPeak
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