Dragonpass Identitas Merek dek Mtc Brand Consultancy adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2023 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

PerakGrafik· 2023

Dragonpass Identitas Merek

dek Mtc Brand Consultancy

Klien: DragonPassCompanyLimited

Pamenang A' Design Award Perak dalam Kategori Grafik

50,704

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #150900

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Dragonpass Identitas Merek

Dragonpass adolah identitas merek nan dirancang untuak panyadia layanan wisata jo manfaat kaanggotaan. Simbol baru ko manggabuangkan jajak tongkek sihir jo huruf awal D, mambantuak tando dinamis nan malintasi babarapo dimensi. Palet warna merah asli dipaluweh jo warna ungu sarato nada-nada lainnyo untuak maagiah identitas ko karakter nan labiah modis. Grafis pambantu manambah fleksibilitas dalam babagai aplikasi. Sistem visual nan disederhanakan ko manggantian lambang lamo dan mandukuang citra merek nan labiah internasional.

Pangakuan

Tantang A' Design Award Perak

Dragonpass Identitas Merek adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Dragonpass Identitas Merek dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Dragonpass Identitas Merek adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: As the world second largest and the No.1 Asia-Pacific membership benefit solutions service provider, DragonPass has encountered a new strategic transformation opportunity. However, its image has become traditional and aging over the past 17 years, requiring a brand image upgrade.This case uses global vision, diversity, vitality, and humanism as keywords. By redesigning the brand's symbols and extending graphics, activating the brand colors, it redefines and standardizes the DragonPass brand visual system.
Tag: VI reshape, travel, magician, color activation, interactivity
Teknologi Produksi: Based on the brand personality of Magician, the design team used the concept of magical wand trace and combined it with the initial letter "D" of DragonPass for the design. The new logo of DragonPass is dynamic, with magical wand trace crossing multiple dimensions, symbolizing that DragonPass will always bring surprises to it’s clients and users.In addition, the design team built upon the original red-dominated visual identity by adding elegant and fashionable colors like purple, making DragonPass even more attractive.
Tantangan Desain: The challenge in this case is to inherit and reshape the brand's original visual image, which must comply with the development of visual trends without completely deviating from the original impression. To achieve this, the design team refined and innovated elements based on DragonPass's original visual assets, aligning with the corporate culture and catering to popular aesthetic concepts. At the same time, they added a sense of freshness and appeal to the brand's visual image.
Penelitian: As a global intelligent travel service platform, DragonPass takes quality travel as the core, has built a member service system covering travel, health, living, entertainment and other lifestyle scenes. In the field of airport lounges providers, it has been ranked the first in Asia Pacific and the second in the world in the global service network.
Inspirasi: The original brand identity of DragonPass was a dragon emblem, which is an element of Eastern culture. As a global enterprise originating from China, DragonPass should have greater cultural inclusivity, and its brand image needs a more internationalized revamp.The design team, through co-creation with the company's management team, refined a new inspiring mission for DragonPass: "Going For New Aspirations." They also used the Magician archetype from the brand personality model as the basis for the brand image design.
Durasi Proyek: The project began in Guangzhou in May 2022 and launched in Guangzhou in February 2023.
Alua Operasi: The new VI reduces complexity and returns to a simple appeal, making it easier to be recognized and disseminated in all scenarios. It aligns with the global urban aesthetic trend, helping shape an international and upscale brand image while interpreting the concepts and visions of DragonPass.The auxiliary graphics have strong visual impact, adaptability, and flexibility, which enhance the overall visual effects. They also carry symbolic meanings such as "active", "enjoy", and "cheerful", serving as expressions of the brand's attitude and emotions.