Sogno Jewelry Design Sistem Identitas Mareek dek Named Co. Creative Agency

Sogno Jewelry Design Sistem Identitas Mareek dek Named Co. Creative Agency adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2023 nan sangaik prestigius dalam Kategori Kompetisi Periklanan.

GangsaPeriklanan· 2023

Sogno Jewelry Design Sistem Identitas Mareek

dek Named Co. Creative Agency

Klien: Sogno

Pamenang A' Design Award Gangsa dalam Kategori Periklanan

31,616

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #151075

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Sogno Jewelry Design Sistem Identitas Mareek

Sogno Jewelry Design adolah sistem identitas mareek nan diciptoan untuak sabuah mareek perhiasan. Logo tu diambiak dari bantuak tumbuahan, jo lengkuang nan mairiangkan batang jo detail nan diambiak dari daun nan ditambahan pado tipografi serif. Batang ara dipakai sabagai motif utamo. Lingkaran adolah elemen kunci nan marujuak ka cincin sarato hubuangan antaro duo urang. Identitas ko diaplikasian ka ilustrasi, warna, papan tando, kantong balanjo, interior toko, jo lembaran pasanan. Kotak cincin nan babantuak bulek tu tabukak sarupo bungo nan sadang mangambang, jo limo puluah prototipe alah diuji.

Pangakuan

Tantang A' Design Award Gangsa

Sogno Jewelry Design Sistem Identitas Mareek adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Sogno Jewelry Design Sistem Identitas Mareek dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Sogno Jewelry Design Sistem Identitas Mareek mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
Tag: Jewelry, Brand, Package, Identity, Symbol
Tantangan Desain: For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
Penelitian: In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
Inspirasi: Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
Durasi Proyek: The project started in October 2020 in Seoul, and finished in March 2021.
Alua Operasi: The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.

Baco Siaran Pers

Disponsori