Remaking Art Identitas Merek dek Meng Shenhui

Remaking Art Identitas Merek dek Meng Shenhui adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2024 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

PerakGrafik· 2024

Remaking Art Identitas Merek

dek Meng Shenhui

Klien: Shenzhen Chengmei Culture Communication Co., Ltd

Pamenang A' Design Award Perak dalam Kategori Grafik

147,007

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #152015

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Remaking Art Identitas Merek

Remaking Art adolah identitas merek nan dibuek untuak sabuah perusahaan komunikasi budayo. Logo ko manggabuangkan huruf awal R jo A manjadi tando nan simetris, disambuangkan jo garih-garih nan mangasan bayangan di aia. Garih horizontal mangingekkan ka timbangan dan tatap dipatahankan dari logo sabalunnyo untuak manyatokan kaadilan jo integritas. Sistem visual ko manggunoan garih-garih untuak mambagi bahan cetak, kemasan, jo tampilan interior, sahinggo panampilan nan samo tatap tajago di ukuran jo bahan nan babeda-beda. Desain ko manyampaikan simetri, integrasi, jo pambaruan.

Pangakuan

Tantang A' Design Award Perak

Remaking Art Identitas Merek adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Remaking Art Identitas Merek dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Remaking Art Identitas Merek adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The logo design takes the initial letters R and A of the brand name Remaking Art, forming a symmetrical logo image up and down, using lines to connect the two letters, like a reflection in water, reflecting the brand concept“Remaking”.
The overall VI visual system is focus on the concepts of symmetry, fusion, and innovation, making full use of lines to separate plane materials, product design, and interior display.
Dimensi & Kemasan: The overall design utilizes lines to connect two letters, resembling a reflection in water, highlighting the concept of brand reshaping. The design team focuses on the concepts of symmetry, integration, and innovation, using lines to separate different sizes of flat materials, packaging, and interior displays to convey the brand spirit in a concise and clear manner. Appropriate printing techniques and materials are chosen to ensure integrity across different sizes and materials.
Tag: Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,
Teknologi Produksi: In the new design ,the horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Tantangan Desain: The client wanted to keep the scale element line from the previous logo but in a more seamless and integrated manner within the new design.
Penelitian: The previous logo of Remaking Art incorporated the initials "R" and "A" from the brand name. The letter "R" also resembled the Chinese oracle-bone inscription of character"human (pronounces Ren, means human)", representing the idea that "design should be people-oriented" The horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Inspirasi: The design inspiration comes from water reflection, using lines to connect the two obverse and reverse letters, and make full use of lines to separate plane materials, product design, and interior display. Clearly and concisely convey the spirit of re-inheriting brand culture, re-creating art, and re-integrating creativity.
Durasi Proyek: The project started in January 2022 and was completed in Shenzhen in May 2022
Alua Operasi: First, the design team conducted in-depth research on the brand's history, values, and goals, determining the direction of brand integration and innovation. For the previous image, the design team retained the line elements and reimagined them into symmetrical forms to create new logos and visual elements, showcasing the brand's transformation and innovation. Subsequently, the design team continuously adjusted the design using design tools to ensure its consistency across different platforms and materials, allowing for smooth application in printed materials, product packaging, and spatial design to provide the audience with a tangible experience of the brand concept.
Kredit Gambar: Copyright：CM Design