Taishun City Identitas Mereak dek Zhejiang Gongshang University

Taishun City Identitas Mereak dek Zhejiang Gongshang University adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2025 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

GangsaGrafik· 2025

Taishun City Identitas Mereak

dek Zhejiang Gongshang University

Klien: Taishun County People's Government

Pamenang A' Design Award Gangsa dalam Kategori Grafik

14,578

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #152814

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Taishun City Identitas Mereak

Taishun City marupokan identitas mereak nan dirancang untuak sabuah kota. Logo iko dibantuak dari garih-garih nan mambantuak namo kota, mancipteakan tando nan moderen jo minimal. Ruang putiah di dalam logo diolah sabagai kawasan tabuka nan bisa manampilkan babagai simbol visual perkotaan. Tando iko bisa disasuaikan malalui parubahan garih jo bantuak, sahinggo pangenalannyo tatap kuek dalam banyak panggunoan. Format vektor mamungkinkan logo iko diubah ukurannyo ka ukuran a a pun, mulai dari kartu namo sampai iklan luar ruang. Bahan mereak nan dicetak manggunoan bahan nan bisa didaua ulang sarato bisa taurai sacaro alami.

Pangakuan

Tantang A' Design Award Gangsa

Taishun City Identitas Mereak adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Taishun City Identitas Mereak dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Taishun City Identitas Mereak mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: This project means to design the local urban brand image. Firstly, the government hopes for a design that can highlight the city's name. Additionally, to meet diverse needs, the brand logo should be able to demonstrate variations through lines and also strengthen recognition through spatial representation. The whitespace within the logo can showcase various urban visual symbols, and it also signifies the infinite possibilities of the logo, providing ample room for development.
Dimensi & Kemasan: Logo graphics: Designed based on vector file formats such as AI, EPS, SVG, etc., to ensure unlimited scaling without blur (suitable for full-size applications from business cards to outdoor advertising).
Color mode: Define CMYK (for printing), RGB (for digital screens), and Pantone spot colors (for high-end printing) at the same time to ensure color consistency across media.
Multi-version design: main logo, simplified version (monochrome/wireframe), inverted version (for dark background adaptation).
Tag: Culture, innovation, sustainability, inclusiveness,City Brand
Teknologi Produksi: Brand materials: Priority is given to the use of biodegradable and recyclable materials (e.g. FSC certified paper, plant-based plastics), in line with the ‘4R+1D’ principle of green packaging (reduction, reuse, recycling, regeneration and degradation); surface treatment technologies such as matte film, hot stamping and local UV are applied to enhance the visual texture of the brand logo.
Tantangan Desain: City branding often requires systematic thinking in design to help the city gain public recognition in brand promotion. This solution also has excellent scalability in design, leaving ample room for future applications in various aspects. In the realm of digital media, the logo's lines can be used to connect Taishun's local archways and ancient buildings, forming dynamic graphics that resonate well with the city's impression.
Penelitian: From the beginning of the design process, this solution aims to integrate the multi-level symbolic meanings of Taishun city (such as the characters representing the city, the bridge representing the culture, and the lines representing connection) in an organic and modern minimalist way. In today's China, where young people's aesthetics are becoming increasingly modern and open-minded, a modern and minimalist approach is an important means to captivate them.
Inspirasi: In the Taoist culture, the empty space must be left to fulfill its purpose of holding things. In terms of design, it achieves balance between the tangible and intangible elements. the tangible part highlights the city's unique identity, while the intangible part showcases the diverse characteristics of the city. Using taishun to create an open and versatile tangible part. The whitespace becomes intangible part, transforming into a new space for showcasing the diverse characteristics.
Durasi Proyek: The project started its design phase in July 2022 and was completed in December 2022. It was officially launched in February 2023.
Alua Operasi: In the field of urban brand image design, many cities face difficulties in choosing design elements due to their historical and cultural heritage. There are very few graphics that are as flexible as ours. This logo the diverse needs of urban development and application. It transformed using different lines and shapes to enhance recognition. The internal white space also provides room for showcasing visual symbols of the city, which implies high development potential of this city.
Anggota Tim: Designer: Kan Zhao
Kredit Gambar: Designer: Zhao Kan