Travel Buddy Permainan Browser dek Stefan Maier-Wimmer adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2024 nan sangaik prestigius dalam Kategori Kompetisi Periklanan.
BasiPeriklanan· 2024
Travel Buddy Permainan Browser
Klien: Holidayextras.de
Pamenang A' Design Award Basi dalam Kategori Periklanan
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #153173Desain
Tantang Travel Buddy Permainan Browser
Travel Buddy adolah sabua petualangan interaktif nan sacaro lucu manampilkan produk-produk Holiday Extras. Dunia permainan paralaks ko manciptoan pangalaman pajalanan virtual wakatu pamain banavigasi. Dalam peran sabagai kawan pajalanan, pamain mambimbing sapasang pasangan dalam marancanakan liburan, manawarkan tips untuak pajalanan nan sukses. Nasihat tu maarah ka tes tipe pajalanan nan lucu, mambukak parilaku liburan surang. Sambia manjelajahi ragam produk, pamain juo mandapek wawasan tantang preferensi pajalanan surang.
Pangakuan
Tantang A' Design Award Basi
Travel Buddy Permainan Browser adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Travel Buddy Permainan Browser dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Travel Buddy Permainan Browser dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
- Dimensi & Kemasan
- As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
- Tag
- Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
- Teknologi Produksi
- In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
- Tantangan Desain
- The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
- Inspirasi
- Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
- Durasi Proyek
- The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
- Alua Operasi
- The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
- Anggota Tim
- Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel
Disponsori
Jelajahi di Lua Designers.org
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