Unicorn Rebrand Identitas Visual dek Yating Liu adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2024 nan sangaik prestigius dalam Kategori Kompetisi Grafik.
BasiGrafik· 2024
Unicorn Rebrand Identitas Visual
dek Yating Liu
Klien: Yating Liu
Pamenang A' Design Award Basi dalam Kategori Grafik
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #154412Desain
Tantang Unicorn Rebrand Identitas Visual
Designer Yating Liu alah manyagaan brand truk makanan Mexican di New York dalam suatu proyek eksperimen. Rancangan ko mangunoan warna-warna nan bariak jo badge untuak manarik mahasiswa mudo. Dalam logo tu, "Uni" malambangkan university, samantaro "Corn" baartikan Tacos. Tema unicorn, nan populer di kalangan anak mudo, sasuai jo pakanalan raso baru mingguan brand tu. Logo tu manggabuangkan elemen-elemen sacaro kreatif manguikuik tata bahaso Spanyol. Item menu juo mamasukkan istilah nan bakaitan jo kuliah, mamastikan sistem visual nan bapadu takaik jo esensi brand tu.
Pangakuan
Tantang A' Design Award Basi
Unicorn Rebrand Identitas Visual adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Unicorn Rebrand Identitas Visual dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Unicorn Rebrand Identitas Visual dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
- Dimensi & Kemasan
- Loyalty card 90mm x 54mm
- Tag
- Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
- Teknologi Produksi
- The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
- Tantangan Desain
- This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
- Penelitian
- The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
- Inspirasi
- This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
- Durasi Proyek
- The project started in July 2021 and finished in September 2021 in Beijing, China.
- Alua Operasi
- The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.
Disponsori
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