Hao Prawns Pakaging Bumbu dek Jin Zhang adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2024 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

BasiKamasan· 2024

Hao Prawns Pakaging Bumbu

dek Jin Zhang

Klien: Wuhan Sanbu Brand Design

Pamenang A' Design Award Basi dalam Kategori Kamasan

12,702

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #154739

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Hao Prawns Pakaging Bumbu

Parancanang manggunoan wilayah puti nan leba untuak mambedokan diri dari produk sarupo lainnyo, manggunoan kombinasi karakter poker nan familiar jo udang karang supayo konsumen maraso kanal; Karano aksara Cino dari namo brand ko gampang tasilap dibaco, parancanang marancang logo Inggris brand iko manggunoan anotasi pinyin Cino. Manambaikan nado mambuek labiah mudah untuak manyabuikkan namo brand jo bana, dan bantuak nado sarupo tanda centang, mambentuk grafis pambantu untuak brand iko.

Pangakuan

Tantang A' Design Award Basi

Hao Prawns Pakaging Bumbu adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Hao Prawns Pakaging Bumbu dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Hao Prawns Pakaging Bumbu dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: This is a series of crayfish seasoning products. Most similar products in supermarkets are mainly in red. Designers use white bags to make people's first impression of this product healthier. At the same time, they have designed an IP image. Through the combination of familiar playing cards and crayfish, people can quickly develop a sense of familiarity and understand the product properties at a glance. This combination makes the product more memorable.
Dimensi & Kemasan: Width 185mm x Depth 45mm x Height 256mm
Tag: Packaging design, Hao Prawns, Seasoning, illustration, Chinese design, Wuhan Sanbu brand design
Teknologi Produksi: For better product preservation, these series of products are sealed with aluminum foil bags, with a matte film covering the surface for a more textured feel.
Tantangan Desain: This is a commonly used seasoning in people's daily lives, and the biggest challenge in design is not to use the designer's perspective, but to use the consumer's perspective, starting from health, differentiation, and easy to find second time purchases. So designers need to constantly play the role of consumers and ponder the psychological state of consumption.
Penelitian: These series of products are mostly purchased by consumers in supermarkets, so designers went to many supermarkets and looked at the shelves of the same type of products. They conducted research from different perspectives, and found that in order to break through, the first thing is to have a sense of jumping in color, making it easier for people to find. In addition, it is necessary to have elements that are familiar to people but different from other brands, in order to make consumers remember.
Inspirasi: This is a seasoning for stir frying crayfish. Crayfish is a favorite food among people. The designer has observed that people enjoy playing poker after eating crayfish, and the people on the cards are very familiar elements. The designer combines crayfish and poker together, making people feel familiar and friendly at first glance, and can also see the product properties at a glance.
Durasi Proyek: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in August 2023. It is expected to be sold in Hubei, China in March 2024.
Alua Operasi: On most shelves with red products, white is very easy to see, and designers use familiar poker characters and crayfish patterns that are easy to understand at a glance. At the same time, designing logo English characters in the form of Chinese pinyin annotations helps people correctly read the first rare Chinese character in the product name, which helps promote the brand. At the same time, this pinyin annotation "HAO" adds tone, becoming an auxiliary graphic for the brand.