Yellow Crane Tower Pakaging Aie dek Jin Zhang adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2024 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.
GangsaKamasan· 2024
Yellow Crane Tower Pakaging Aie
dek Jin Zhang
Klien: Wuhan Sanbu Brand Design
Pamenang A' Design Award Gangsa dalam Kategori Kamasan
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #154744Desain
Tantang Yellow Crane Tower Pakaging Aie
Iko adolah produk aie minum alami dari mato aie nan dihasilkan dek Yellow Crane Tower. Disainer mamakai teknik manggambar karakter untuak mamacah bateh antaro teks jo grafik, mangintegrasikan budayo Wuhan nan baumuah 3500 taun ka dalam tigo aksara Yellow Crane Tower, sacaro taruih mampakuek merek jo konteks kota. Disain tutup botoal diilhami dari bangau mambaoan dewa dalam Awan Putiah Bangau Kuniang, manyampaikan pesona abadi dari Yellow Crane Tower.
Pangakuan
Tantang A' Design Award Gangsa
Yellow Crane Tower Pakaging Aie adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Yellow Crane Tower Pakaging Aie dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Yellow Crane Tower Pakaging Aie mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
- Dimensi & Kemasan
- 225mmx60mmx60mm
- Tag
- Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
- Teknologi Produksi
- In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
- Tantangan Desain
- The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
- Penelitian
- The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
- Inspirasi
- The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
- Durasi Proyek
- The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
- Alua Operasi
- The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.
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