Summer Palace Tour Desain Merek dek YeZhang

Summer Palace Tour Desain Merek dek YeZhang adolah pamenang nan sangaik tahormat dari A' Design Award Ameh 2024 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

AmehGrafik· 2024

Summer Palace Tour Desain Merek

dek YeZhang

Klien: Beijing Jiaotong University

Pamenang A' Design Award Ameh dalam Kategori Grafik

244,004

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #158812

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Summer Palace Tour Desain Merek

Summer Palace Tour adolah desain merek nan dibuek untuak tur ulang tahun Istana Musim Paneh (Summer Palace) di Beijing. Tigo kalompok arsitektur utamo diilustrasikan dalam gaya 2.5D, mancakuik labiah dari 20 bangunan tradisional Tiongkok, jo warna hitam, sirah, jo hijau. Desain ko dipakai untuak bahan publikasi, palangkapan kantua, jo cindera mato, nan dicetak di ateh karateh seni balapisan jo karateh kraf mamakai teknik sablon jo cetak emas. Sabuah kotak karateh kraf barisi duo poster, ampek gantungan kunci, selotip, sabuah amplop, jo sabuah buku catatan. Pangunjuang dapek mambawo warisan taman tu jo tangan surang.

Pangakuan

Tantang A' Design Award Ameh

Summer Palace Tour Desain Merek adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Summer Palace Tour Desain Merek dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Summer Palace Tour Desain Merek malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
Dimensi & Kemasan: Souvenir box: 200mm*150mm*80mm
Ticket: 100mm*50mm
Poster: A1 (594mm*841mm),A2 (420mm*594mm)
Envelope: 220mm*110mm
Notebook: B5 176mm*250mm
Key fob: Acrylic, 50mm*20mm*5mm
Tag: Brand design, Anniversary, Cultural and creative products, Chinese traditional architecture, Chinese traditional garden
Teknologi Produksi: A journey in the Summer Palace brand design has varied cultural and creative products, including publicity materials, office supplies and souvenirs. we used special papers such as coated art paper and craft paper, and applied printing techniques such as screen printing and gild stamping. Craft paper souvenir box contains 2 posters, 4 key rings, 1 adhesive tape, 1 envelope and 1 notebook, which are especially favored by Chinese youngsters.
Tantangan Desain: Nowadays, integrating commercial products and traditional culture and symbols, and developing a consuming fashion such as new Chinese style or China-Chic style, which will be the key challenge of the design. So that, we focused on using popular art techniques to depict the special roofs and elevations of the buildings. Not only we can cater to normal consumers, but also show them the charm of Chinese ancient architecture and garden.
Penelitian: Type: Brand design research
Target: Appealing young visitors to experience the charm of China-Chic ancient architecture.
Method: Using literature reviews, brand planning and other, to determine design style and products to be made.
Results: The brand’s main vision is to create the most distinctive royal garden buildings with 2.5D and China-Chic style.
Effects: Showcasing the connotation of the variable culture of the Summer Palace. Providing new ideas for the transformation of traditional culture.
Inspirasi: To marking its 110th anniversary since opening to the public, the Summer Palace is launching the "Summer Palace Tour"cultural activity, aiming to offer visitors a memorable and emotional anniversary tour experience.From a private royal garden to a national park, the Summer Palace is now a World Heritage Site and is expected to receive 20 million visitors in 2024.We hope that this design will reveal the new cultural connotation of this historical garden and give it an international visual image.
Durasi Proyek: The project started in Beijing in July 2023 and completed in January 2024. The exhibition will be held in Summer Palace, Beijing, China, from June 2024 to September 2024.
Alua Operasi: The cultural and creative products are on seal, online in the official website and offline in the Summer Palace, also being presented as anniversary activity gifts. We hope visitors can get relaxed enjoying the Summer Palace, to have their favorite architecture on the hand, to have the beautiful scenery in the hand and to have exquisite gifts by the hand.
Paten: This work is all original images not copyrighted.
Anggota Tim: Design Director:Yezhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YiHe
Designer:JinyiZheng
Designer:XiaoyuZhou
Designer:YudiLei
Designer:YanLi
Kredit Gambar: This work is all original images not copyrighted.