Heti Branding jo Packaging dek Cansu Dagbagli Ferreira

Heti Branding jo Packaging dek Cansu Dagbagli Ferreira adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2024 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

GangsaKamasan· 2024

Heti Branding jo Packaging

dek Cansu Dagbagli Ferreira

Klien: Cansu Dagbagli Ferreira

Pamenang A' Design Award Gangsa dalam Kategori Kamasan

17,393

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #158924

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Heti Branding jo Packaging

Heti, dinamo dari kato Dakota untuak Rumah, manyajikan minuman nan manghadikan esensi rumah jo raso alami nan dicampua, mamperingati tanaman asli North America. Brand dampak sosial ko managiahkan bagian dari pandapatan untuak mandukungan komunitas suku. Effortless Wisdom, konsep branding nyo, manampilkan ilustrasi jo raso gayo asli, jo packaging nan tainspirasi dek simetri geometrik seni Dakota, manyampaikan kasaimbangan jo kaharmonisan. Desain ko mangintegrasikan palet monokrom jo aksen warna, manakankan kadalaman seni pribumi dalam konteks modern.

Pangakuan

Tantang A' Design Award Gangsa

Heti Branding jo Packaging adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Heti Branding jo Packaging dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Heti Branding jo Packaging mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
Dimensi & Kemasan: 12 oz can label dimensions are 151 x 195 mm
Tag: native, indigenous, social, infused, drink, illustration
Teknologi Produksi: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
Tantangan Desain: The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
Penelitian: In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
Inspirasi: Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
Durasi Proyek: 8 months, 2023-2024, United States and France
Alua Operasi: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery