Xuannao Master Cha Identitas Merek dek Chushan Design adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2024 nan sangaik prestigius dalam Kategori Kompetisi Grafik.
PerakGrafik· 2024
Xuannao Master Cha Identitas Merek
dek Chushan Design
Klien: Shenzhen Chushan Design Culture Group Co., Ltd.
Pamenang A' Design Award Perak dalam Kategori Grafik
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #160263Desain
Tantang Xuannao Master Cha Identitas Merek
Xuannao Master Cha adolah identitas merek nan dibuek untuak merek teh basoda Cino. Logo tu manampilan gambar panda nan sadang balatiah Qi Gong Cino di bawah aksara Qi, nan ditulih jo kaligrafi warna jingga taram. Sosok panda tu, nan banamo Da Qi Xia, punyo ekspresi nan bawibawa sarato manggambaran kapahlawanan jo samangaik nan iduik. Sifaik-sifaik ko dikaikan jo galambuang-galambuang nan ado dalam teh tu. Kaligrafi jo panda tu mambuek merek ko baaka di budayo Timur sarato manjadian minuman ko akrab bagi konsumen lokal. Logo ko indak punyo ukuran nan tatap, jadi gaya jo skalanyo dapek disasuaian jo satiok panggunoan.
Pangakuan
Tantang A' Design Award Perak
Xuannao Master Cha Identitas Merek adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Xuannao Master Cha Identitas Merek dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Xuannao Master Cha Identitas Merek adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.
- Dimensi & Kemasan
- The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
- Tag
- Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda
- Teknologi Produksi
- Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
- Tantangan Desain
- The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.
- Penelitian
- "Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."
- Inspirasi
- To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.
- Durasi Proyek
- The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.
- Alua Operasi
- Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.
- Anggota Tim
- Yin Peng
Li Linlin
Liu Xingyu - Kredit Gambar
- Chushan Design
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