Fruit Bar Fungsi Utamo: Kamasan Makanan Ringan dek Olha Takhtarova adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2024 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.
BasiKamasan· 2024
Fruit Bar Fungsi Utamo: Kamasan Makanan Ringan
dek Olha Takhtarova
Klien: SOTB and D
Pamenang A' Design Award Basi dalam Kategori Kamasan
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #160663Desain
Tantang Fruit Bar Fungsi Utamo: Kamasan Makanan Ringan
Isi Buku: Fruit Bar adolah desain kamasan untuak sajumlah batang makanan ringan alami. Makanan ringan iko dibuek dari kacang, buah, jo bijih-bijian, tanpa bahan tambahan buatan. Satiok varian, tamasuak aprikot, ara, plum, kurma, jo multifruit, disajikan dalam kamasan nan ukurannyo 140 kali 130 milimeter. Gradasi warna nan tarang sarupo ungu, oranye, hijau, biru, jo merah mamisahkan satiok varian di ateh rak. Karakter ilustrasi mawakili satiok buah sarato manunjuakkan enerji jo kagembiraan. Logo tasandiri diciptokan untuak satiok produk supayo mudah dikenali sarato mambari citro nan ramah bagi merek tasabuik.
Pangakuan
Tantang A' Design Award Basi
Fruit Bar Fungsi Utamo: Kamasan Makanan Ringan adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Fruit Bar Fungsi Utamo: Kamasan Makanan Ringan dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Fruit Bar Fungsi Utamo: Kamasan Makanan Ringan dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.
- Dimensi & Kemasan
- Apricot, Figs, Plum, Dates, Multifruit - packing size 140 x 130 mm
- Tag
- Snack, Snack bar packaging, Fruit Bar, Illustration, Characters
- Teknologi Produksi
- The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.
- Tantangan Desain
- Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.
- Penelitian
- To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line
- Inspirasi
- Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers
- Durasi Proyek
- Poland. The project began in January 2023 and ended in June 2023
- Alua Operasi
- The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.
Disponsori
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