Guotai Longjiu Zuncang Kamasan Baijiu dek Ying Song Brand Design Shenzhen Co., Ltd adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2024 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.
GangsaKamasan· 2024
Guotai Longjiu Zuncang Kamasan Baijiu
dek Ying Song Brand Design Shenzhen Co., Ltd
Klien: Guizhou Guotai Liquor Group Co., Ltd.
Pamenang A' Design Award Gangsa dalam Kategori Kamasan
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #161485Desain
Tantang Guotai Longjiu Zuncang Kamasan Baijiu
Guotai Longjiu Zuncang adolah rancangan kamasan untuak baijiu Cino kualitas tinggi nan diproduksi di daerah Sungai Chishui. Corak amas di tangah-tangah mangimbau ka Sungai Chishui nan mangaliri Plato Yunnan-Guizhou sarato naga nan bagarak manembusi awan. Botol karamik iko babantuak samo jo cap giok karajaan sarato ditutuik dek panutuik logam di bagian ateh. Brokat, kain tanunan tradisional Cino, mambantuak label sarato mangimbau ka kain jubah naga karajaan. Garis naga nan digambar tangan dirobah jadi data titik untuak alat tanun. Ukuran botol iko adolah 90 kali 90 kali 215 milimeter.
Pangakuan
Tantang A' Design Award Gangsa
Guotai Longjiu Zuncang Kamasan Baijiu adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Guotai Longjiu Zuncang Kamasan Baijiu dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Guotai Longjiu Zuncang Kamasan Baijiu mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- This is a high-end product called "Dragon", produced in the famous liquor-producing area "Chishui River". The golden visual center looks like the Chishui River flowing through the Yunnan-Guizhou Plateau, and like a dragon shuttling in the clouds. Ceramics and brocade are two great inventions of China. The ceramic bottle is shaped like an imperial seal, and brocade is used for the wine label, just like the fabric used to make the emperor's dragon robe, reflecting both the nobility and scarcity of the product.
- Dimensi & Kemasan
- bottle
90mm x 90mm x 215mm
Ceramic, metal, brocade - Tag
- Chinese Baijiu packaging, packaging design
- Teknologi Produksi
- We referenced a large number of royal dragon patterns for the redesign, striving to follow the beautiful shapes and postures of classical dragon patterns. However, rendering complex dragon patterns on woven fabrics is a very difficult challenge. The artistic value of Chinese brocade lies in how the brocade is made by converting hand-drawn lines into pixel-like dot-matrix data, which is then converted into a loom to render the original pattern as realistically as possible.
- Tantangan Desain
- The most difficult part was how to realistically render the intricate dragon pattern on the brocade fabric. This involves the field of textile technology, and our designers need to understand the manufacturing methods and processes of brocade. We need to combine design solutions with actual technology to ensure the perfect presentation of the final product as much as possible.
- Penelitian
- Research type: Liquor packaging; Research goal: Promote project sales; Method: Design a new project; Data collection: Start with customer purchasing preferences; Tools used: Design software; Effect: The project started smoothly and the sales situation was very good.
- Inspirasi
- The shape of the emperor's jade seal and the five-clawed golden dragon pattern woven using weaving techniques on the emperor's dragon robe inspired me to create.
- Durasi Proyek
- The project started in Shenzhen in October 2022, it was completed in December 2023 and went on sale in China around December 18, 2023.
- Alua Operasi
- Bottle with metal cap from top
- Anggota Tim
- Creative Director: Yingsong Chen
Design: Li Haibo, Cheng Wenbing,
3D: Hu Wei - Kredit Gambar
- IMAGE#1: Yingsong Chen,
IMAGE#2: Yingsong Chen,
IMAGE#3: Yingsong Chen,
IMAGE#4: Yingsong Chen,
IMAGE#5: Yingsong Chen,
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