Giao Hang Tiet Kiem Desain Merek dek M-N Associates adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2024 nan sangaik prestigius dalam Kategori Kompetisi Grafik.
PerakGrafik· 2024
Giao Hang Tiet Kiem Desain Merek
dek M-N Associates
Klien: M — N Associates
Pamenang A' Design Award Perak dalam Kategori Grafik
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #161550Desain
Tantang Giao Hang Tiet Kiem Desain Merek
Transformasi desain merek Giao Hang Tiet Kiem (GHTK) sacaro autentik mawakili lalu lintas dan budaya Vietnam. Diilhami dek roda motor dan peta gang, logotipe nan dirancang ulang jo ikon Sanyum Yakin manyampaikan kagembiraan dan kayakinan malalui integrasi digital. Tipografi animasi mancaminkan energi dinamis dari pamandangan kota Vietnam, batujuan untuik barasonansi jo audiens lokal di era digital. Pandekatan inovatif ko manyaimbangi warisan jo modernisasi, manangkok intisari kahidupan kota Vietnam nan hiduik.
Pangakuan
Tantang A' Design Award Perak
Giao Hang Tiet Kiem Desain Merek adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Giao Hang Tiet Kiem Desain Merek dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Giao Hang Tiet Kiem Desain Merek adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services.
- Dimensi & Kemasan
- Printed in uniforms, helmets, tapes, delivery bags.
Painted delivery vehicles and warehouses.
Signages on buildings - Tag
- branding, logistic, dynamic, vietnam, green, digital
- Teknologi Produksi
- We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner.
- Tantangan Desain
- GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape.
- Penelitian
- This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy.
- Inspirasi
- Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion.
- Durasi Proyek
- The project was done within 6 months and was launched officially February 2024
- Alua Operasi
- We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands.
- Paten
- © M — N Associates 2024, Vietnam
- Anggota Tim
- Creative Director: Duy — N
Digital Director: Anh Nguyễn
Designer: Phúc Trần
Producer: Quân Nguyễn, An Phạm
Project Manager: M — Lan
Portfolio Photography: Wing Chan
Digital Retoucher: An Nguyễn, Phúc Trần
Footage Documentary: GHTK
Model: Lâm Uy Huỳnh - Kredit Gambar
- Photography by Wing Chan
© M — N Associates 2024, Vietnam
All right reserved
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