Moutai Shengyue Flying Fairy Kemasan Minuman Karateh dek Ying Song Brand Design Shenzhen Co, Ltd adolah pamenang nan sangaik tahormat dari A' Design Award Ameh 2025 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

AmehKamasan· 2025

Moutai Shengyue Flying Fairy Kemasan Minuman Karateh

dek Ying Song Brand Design Shenzhen Co, Ltd

Klien: Kweichow Moutai Co.,Ltd.

Pamenang A' Design Award Ameh dalam Kategori Kamasan

134,870

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #169249

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

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Tantang Moutai Shengyue Flying Fairy Kemasan Minuman Karateh

Moutai Shengyue Flying Fairy adolah rancangan kemasan untuak minuman karateh baijiu dari Cino. Rancangan iko taambiak dari sosok Bidadari Tabang nan dilukih di mural Dunhuang, khususnyo dewa musik di Gua 401 Gua Mogao, nan ditampilkan sadang mamacik alaik musik sheng jo sikap badan nan elok. Warna utamonyo adolah merah tuo banang, salah satu warna tradisional Cino, dan corak tutuik boto logamnyo dibuek jo teknik enamel tradisional. Kotaknyo tabukak dari sabalah suok dan bailisi struktur bacorak awan duo lapih di dalamnyo. Set iko baukuran 140 kali 105 kali 280 milimeter sarato manggunokan karateh, keramik, dan logam.

Pangakuan

Tantang A' Design Award Ameh

Moutai Shengyue Flying Fairy Kemasan Minuman Karateh adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Moutai Shengyue Flying Fairy Kemasan Minuman Karateh dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Moutai Shengyue Flying Fairy Kemasan Minuman Karateh malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The brand logo is from Flying Fairy pattern in the Dunhuang murals, and the design also adopts the image of music god in Cave 401 of Dunhuang Mogao Grottoes. This Flying Fairy holds the sheng with hands, with a graceful posture and a sense of agility. The bottle cap pattern also comes from the same cave, use traditional enamel technique. The main color Crimson yarn, is also a traditional Chinese color. The design depicts the elegant, luxurious and ethereal posture of the Sui Dynasty.
Dimensi & Kemasan: A box and a bottle / 140 mm*105 mm*280 mm / Paper, ceramics, metals/
Tag: Chinese Baijiu packaging, packaging design, Flying Fairy, Dunhuang frescoes, Enamel
Teknologi Produksi: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the Flying Fairy in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Tantangan Desain: How to perfectly present the Flying Fairy element in Dunhuang murals on packaging, and how to visually present the Flying Fairy flying out of Dunhuang murals. It is the hardest to express.
Penelitian: Type of Research: Baijiu packaging, Research Objectives : promote project sales, Methodology: design a new project, data collection: start from customers' purchase preferences, Tools Used: design software, effect: the project is successfully launched, and sales are very good.
Inspirasi: The idea from the Flying Fairy image in Dunhuang murals. There is a music god in Cave 401 of Mogao Grottoes, with a beautiful posture and flowing ribbons, perfectly matching the brand image. The pattern on the bottle cap also comes from the same cave. And we also adopted the traditional mural style hand drawn style in the illustrations of this design.
The 2 layered cloud pattern structure inside the box want to give consumers a visual impact of the Flying Fairy flying out of Dunhuang murals.
Durasi Proyek: The project started in Shenzhen in October 2023, was completed in December 2024, and was launched for sale in China on January 5, 2025.
Alua Operasi: The box is opened from the right side, and the bottle is opened from the top metal cap
Anggota Tim: Shuo Yu
Yingsong Chen
Wenbing Cheng
longKun Zou
Huandi Li
Kredit Gambar: Image #1: Creator Yingsong Chen, 2024
Image #2: Creator Yingsong Chen, 2024
Image #3: Creator Yingsong Chen, 2024
Image #4: Creator Yingsong Chen, 2024
Image #5: Creator Yingsong Chen, 2024