Recruitment Communication Identitas Visual Kampanye Rekrutmen dek 5 Senses Design adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2025 nan sangaik prestigius dalam Kategori Kompetisi Periklanan.
PerakPeriklanan· 2025
Recruitment Communication Identitas Visual Kampanye Rekrutmen
dek 5 Senses Design
Klien: Tencent
Pamenang A' Design Award Perak dalam Kategori Periklanan
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #169772Desain
Tantang Recruitment Communication Identitas Visual Kampanye Rekrutmen
Recruitment Communication adolah identitas visual nan dibuek untuak kampanye rekrutmen karyawan magang di sabuah perusahaan teknologi. Visual utamonyo manampilkan sasosok urang di sampiang bola di tangah, samantaro riak-riak aia malambangkan pangaruah individu nan samakin bakambang di era digital. Sketsa konsep disiapkan jo Photoshop dan Illustrator, elemen sarato adegan tigo dimensi dibuek jo Cinema 4D, dan versi animasinyo diedit jo After Effects. Tata letaknyo bisa manyasuaikan jo media sosial, situs web, sarato poster cetak ukuran gadang. Desain ko manampilkan proses rekrutmen sacaro jaleh kapado pancari karajo mudo.
Pangakuan
Tantang A' Design Award Perak
Recruitment Communication Identitas Visual Kampanye Rekrutmen adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Recruitment Communication Identitas Visual Kampanye Rekrutmen dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Recruitment Communication Identitas Visual Kampanye Rekrutmen adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- This project aims to create a futuristic and vibrant visual identity for Tencent's 2021 intern recruitment campaign. By utilizing 3D elements, dynamic layouts, and bold color combinations, it showcases Tencent's innovative spirit and tech-leading brand image, thereby attracting young job seekers' trust and affinity for Tencent. The integration of digital assets ensures consistency across platforms, enhancing engagement on social media and recruitment portals.
- Dimensi & Kemasan
- This design is optimized for multi-platform compatibility, supporting different screen resolutions, including WeChat articles, social media, official websites, and large-format printed materials or posters of various sizes needed for offline promotions.
- Tag
- Tencent, Recruitment, Visual Identity, Branding, Graphic Design, Motion Graphics, 3D Design，Visual Communication
- Teknologi Produksi
- In the initial phase, Photoshop and Illustrator were used to create concept sketches and demo designs. During the development of the main visual, Photoshop and Illustrator were employed for texture design, while Cinema 4D was utilized to construct 3D elements and scenes. For the animated version of the main visual, Cinema 4D was used for motion creation, followed by After Effects for editing and visual effects enhancement, ensuring a seamless and dynamic presentation.
- Tantangan Desain
- Challenge 1: We needed a fresh approach for the main visual that reflects Tencent’s professional employer brand and resonates with a youthful narrative aligned with the slogan 'Join Tencent to impact the world.'
Challenge 2: The main visual had to extend across eight Tencent business groups and two departments within a tight timeline, requiring adaptability. We preserved the scene and composition, using color, graphic elements, and copy to ensure versatility, aligning with the different departments' brand colors and abstractly expressing their business content with enhanced 3D textured titles.
Challenge 3: We used a two-part animation for an engaging interactive experience, addressing challenges with GIF compression and SVG logic. The ripple effect captures attention while loading resources, and perspective shifts create surprise, immersing users quickly in dynamic content. - Penelitian
- We collected recruitment visual designs from 10 renowned internet companies from 2018 to 2020 to analyze their design strategies, considering current employer brand trends. We found that while company strength and fit are primary considerations for job seekers, the attractiveness of recruitment content significantly influences their choices. Good recruitment materials can affect candidates' perceptions of a company's image, including brand strength and recruitment focus.
Our insights show that young job seekers, including surveyed university students and recent graduates, pay attention to the visual design of recruitment materials, preferring innovative dynamic and 3D visuals. After discussions with the client, we decided on a design style focusing on 3D visuals and interactive dynamic design, reaching out to over 100,000 users. - Inspirasi
- This design is inspired by Tencent's recruitment slogan, "Join Tencent. impact the world." The figure represents "you", while the central sphere symbolizes 'the world.' The ripples signify the expanding influence and broadened horizons of individuals in the digital age, illustrating how one’s impact can extend globally with Tencent’s support. This proposal combines futuristic aesthetics, gamification elements, and dynamic design to create a highly engaging and memorable brand experience.
- Durasi Proyek
- The project started in March 2021 and was completed in June 2021. It was implemented in China as part of Tencent's global hiring initiatives.
- Alua Operasi
- This design attracts job seekers with engaging dynamic visuals and an intuitive layout, ensuring a smooth user experience through technical support. The thoughtful visual design makes the Tencent recruitment process and key points clear and easy to understand, guiding users to effortlessly comprehend and engage in the entire recruitment process.
- Anggota Tim
- Sheng Yang
Chenrui Wen
Chaoxuan Pan
Jianghao Ling
Jincheng Guo
Fuhua Yan - Kredit Gambar
- Image #1：5 Senses Design
Image #2：5 Senses Design
Image #3：5 Senses Design
Image #4：5 Senses Design
Image #5：5 Senses Design
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