Marlenka Pangameh dek David Kantor adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2025 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.
GangsaKamasan· 2025
Marlenka Pangameh
dek David Kantor
Klien: Marlenka International s.r.o.
Pamenang A' Design Award Gangsa dalam Kategori Kamasan
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #170016Desain
Tantang Marlenka Pangameh
Rancang ulang pangameh Marlenka bapusek pado desain nan bersiah jo khas nan mamastikan tampilan kuat di rak toko jo pambedoan nan jelas di sarato ragam produk. Sistem pangameh dirancang untuak manampuang bamacam jenis kue jo panganan manis berbasis madu, mamakai pandekatan taratuak untuak mambedokan raso, format, jo ukuran. Estetika visual premium maningkakan dayo tarik produk, samantaro bahan inovatif jo teknologi cetak canggiah menjamin kualitas nan istimewa. Desain nan alus indak sajo maningkakan pangalaman konsumen tapi juo mampakuek identitas merek Marlenka's jo posisi di pasaran.
Pangakuan
Tantang A' Design Award Gangsa
Marlenka Pangameh adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Marlenka Pangameh dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Marlenka Pangameh mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
- Dimensi & Kemasan
- The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
- Tag
- marlenka, redesign, packaging,
- Teknologi Produksi
- A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
- Tantangan Desain
- Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
- Penelitian
- The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
- Inspirasi
- The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
- Durasi Proyek
- The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
- Alua Operasi
- The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
- Anggota Tim
- David Kantor
Radek Vysocký
Vojtěch Halamíček - Kredit Gambar
- David Kantor
Petr Vaněk
Disponsori
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