Eternal Moon Fungsi Utamo: Kamasan Kue Bulan dek Sha Feng and Jiayi Lu

Eternal Moon Fungsi Utamo: Kamasan Kue Bulan dek Sha Feng and Jiayi Lu adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2025 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

GangsaKamasan· 2025

Eternal Moon Fungsi Utamo: Kamasan Kue Bulan

dek Sha Feng and Jiayi Lu

Klien: Eternal Moon

Pamenang A' Design Award Gangsa dalam Kategori Kamasan

16,684

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #171257

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Eternal Moon Fungsi Utamo: Kamasan Kue Bulan

Teks Buku: Eternal Moon adolah kotak hadiah nan dirancang untuak kue bulan. Kamasan ko manampilkan tema Pertengahan Musim Gugua dari sudut pandang nan lueh, mangasampingkan legenda tradisional sarato manitikberekkan pado kaabadian bulan jo takdir basamo manusia. Karya seni ko manampakkan bulan dalam salapan suasana: api, bungo, batu, awan, lauik, angin, gunuang, jo rimbo. Teknik cetak warna khusus (spot color) sarato hot stamping digunoan dalam pambuatannyo. Kotak lua ukurannyo 335 x 75 x 195 milimeter, nan manampuang kotak-kotak kue bulan nan lebih ketek baukuran 70 x 70 x 35 milimeter.

Pangakuan

Tantang A' Design Award Gangsa

Eternal Moon Fungsi Utamo: Kamasan Kue Bulan adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Eternal Moon Fungsi Utamo: Kamasan Kue Bulan dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Eternal Moon Fungsi Utamo: Kamasan Kue Bulan mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
Dimensi & Kemasan: Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
Tag: Branding, Packaging, Eternal Moon
Teknologi Produksi: The printing technologies we use are spot color printing and hot stamping process.
Tantangan Desain: The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
Inspirasi: The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
Durasi Proyek: The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
Alua Operasi: With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
Paten: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
Anggota Tim: Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu
Kredit Gambar: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.